This is a multi-phased campaign leading to an app launch (Details in the attached document).
We want to build momentum and community until launch date
Deliverables of the Campaign (i.e. at the end of your work)
Webinar Attendance of minimum 500 people.
Email list of minimum 1000 people who engaged throughout campaign
This would require a landing page and forms
Engagement (news/updates/posts from the organizer of minimum 1 per day during campaign). In essence, there prospect should want or need the service. While we’re agnostic about the channels of engagement and expect you to suggest one in the