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Seo and digital marketing work for static informative website

JOB SUMMARY:

The search engine optimization (SEO) Specialist is responsible for helping Transpo Inc improve its visibility in organic search results.. They must have a strong grasp of core search techniques such as content strategy, blogging, link building, and technical analysis. The senior specialist must understand the SEO strategy’s short and long-term goals and incorporate them into the appropriate SEO tactics. This role involves a great deal of collaboration with design, development, paid, social media, and any and all others who contribute to our search engine marketing (SEM) goals.

JOB RESPONSIBILITIES:

• Collaborate with social, paid, and offline marketing teams to implement SEO tactics designed to meet specific goals

• Generate leads and improve website ranking

• Optimize webpages by using SEO, CRO, and SMO best practices

• Develop content recommendations and technical analysis presentations

• Decide upon final keyword lists with minimal supervision

• Prioritize tasks based on their likely effectiveness and ability to be implemented

• Present findings and back up recommendations with hard data on all SEO related leads/sales/installs

• Formulate and execute link building strategies

• Identify duplicate content or other problems that can arise in reporting or optimization

REQUIRED SKILLS:

• Knowledge of social media and search engine marketing (SEM)

• Understanding of Rich snippets, Schema markup and Open Graph

• Comfortable with platforms including Google Analytics, Omniture SiteCatalyst, Google Search, Console, Google Tag Manager, Screaming Frog, SEMRush, Google Optimize, proprietary tools and other SEO related platforms.

• Understanding of basic web development technologies with the ability to hand code HTML

• Familiar with multiple keyword research, reporting, and link building tools

• Understanding of why certain search results appear for various keywords

• Knowledge of local listings management (LLM), local SEO, mobile SEO, Schema markup, and social media optimization (SMO) concepts

• Innovative thinker, intuitive learner, with ability to quickly find solutions in fast-moving industry

• A basic understanding of paid media and how SEO can help support overall marketing efforts

• Experience in building inbound organic search traffic and improving SERPs

• A background in creating reports showing web analytics data and site evaluations

• An up-to-date, working knowledge of current, past, and projected trends in the SEO industry

• Advanced Link building skills required ( Guest Blogging, Skyscraper Technique, RELATIONSHIP-BASED Link Building, Broken Link Building)

• Effective in troubleshooting, SEO and ranking related issues.

Kĩ năng: Tiếp thị qua Internet, Xây dựng liên kết, Tiếp thị, Search Engine Marketing, SEO

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Về Bên Thuê:
( 0 nhận xét ) Rohtak, India

ID dự án: #18577476

22 freelancer đang chào giá trung bình ₹6790 cho công việc này

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