We have a small non profit that is looking for an expert to set up their website for SEO and SEM.
The project can be broken out into key 3 areas: Local search, SEO, and PPC search campaign. The work would include building out these areas, setting up tracking, and truing the team to do this themselves going forward.
This project would include reviewing code to make sure it is optimized; recommending keywords based on industry and competitors; and adding some keyword content to the site; ; setting up Google Analytics, setting up tracking; building, testing, and refining SEO; training the staff on how to manage going forward.
PPC Search Advertising
This project would include recommending keywords based on industry and competitors; setting up a Google AdWords Account; setting up Google Analytics, Linking the accounts; creating goals; setting up tracking; building, testing, and refining a search campaign; training the staff on how to manage going forward.
Optimizing the visibility of the non-profit online for local search including updating local search such as Google my business, Yelp, Facebook, Local directories etc.
In sum, this is a one time project that can be handed over to the team. They are not looking for ongoing SEO work.