Lead Generation Specialist for Blue Waves Media

Company Description Blue Waves Media, founded in 2009, is an enterprise communication and digital marketing company based in India that helps businesses connect with customers through innovative solutions. The company provides services such as WhatsApp verified messaging, RCS, bulk SMS, bulk email, IVR, voice messaging, web design, CRM, and social media marketing. These solutions empower brands to reach targeted audiences effectively and enhance customer engagement. Blue Waves Media focuses on combining technology and creativity to deliver measurable marketing results and lasting client relationships. Role Description The Lead Generation Specialist is a Remote (Work From Home) role. This position is responsible for identifying and qualifying potential leads through outbound calls, emails, social channels, and digital campaigns, and for maintaining accurate records in CRM systems. The Lead Generation Specialist will collaborate with sales and marketing teams to develop and execute lead generation strategies, nurture prospects, and schedule meetings or demos for account executives. Typical tasks include researching target markets, building prospect lists, following defined scripts and outreach workflows, and tracking performance metrics to improve conversion rates. The role requires consistent follow-up, clear communication, and a strong focus on meeting lead volume and quality targets. Qualifications Strong skills in lead generation, prospecting, and pipeline management, with the ability to qualify leads based on defined criteria. Proficiency in CRM tools and basic data handling, including updating records, tracking interactions, and reporting on lead status. Effective communication skills, including confident phone etiquette, clear email writing, and the ability to present value propositions. Understanding of digital marketing concepts such as email campaigns, social media outreach, and performance tracking. Ability to research markets and accounts, identify decision-makers, and tailor outreach to specific industries or client segments. Strong organizational and time management skills, with attention to detail and the ability to work toward daily and weekly targets. Prior experience in inside sales, telesales, or lead generation, preferably in digital marketing or enterprise communication services. Comfortable working remotely while collaborating closely with sales and marketing colleagues. Bachelor's degree in Business, Marketing, Communications, or a related field, or equivalent practical experience. IMPORTANT NOTE We are specifically looking for candidates from IT Services, SaaS, Software Solutions, or Digital Marketing Services backgrounds. Candidates from non-relevant backgrounds are requested not to apply, as applications outside these domains will not be considered.

Project ID: 40555188