We would like a logo designed for our new online whole foods business.
Who we are – Husband and wife team, working from home. Building up a small business from scratch on our own. We are in Bristol, UK
Product – We are offering A Zero waste delivery service. Online ordering. Wholefoods eg. Rice, nuts and also cleaning products. We hope to move into a bricks and mortar shop one day so needs to be a logo that can be used for that too.
Target audience – our target market will be mainly female, aged 26-50, with children at home. They will be price conscious and will prioritise good quality food and an easy, positive shopping experience. They will be liberal and left leaning politically. They will be aware of environmental issues.
Industry – food industry, wholefoods, organic foods. Not everything we sell is organic.
No one else is doing this in Bristol but there are other online retailers eg. Forest whole foods. We also compete against wholefoods shop in Bristol that provide opportunities for people to bring their own containers to the shop.
Brand values (mission) – Providing real food and minimal waste alternatives to our local community (Fishponds in Bristol.). We are Friendly, and knowledgable about environmental issues and food. we promote home cooked food.
We would like our brand to feel – Modern, fresh, new
Name of the business and how we want it displayed – Nom wholefoods. Nom is the main word. Wholefoods to be smaller.
Type of logo? – Wordmark , or Combination mark of Abstract mark with text
What design style do we like? – Minimal, flat
Colours – we like greens, purples, blues. But also happy to explore other colours