We are designing the branding and corporate identity for a new franchise QSR called: HUMMUS
Our Cornerstone Values Defined:
ETHOS - Mediterranean inspired eats, elevated. All natural, non-GMO, no hormones administered, locally sourced, vibrant, clean eating in a fast-casual, lively setting.
PATHOS - Serving food with a conscience. We believe in creating a positive impact in the daily lives of the people in our communities. We take pride in providing a mindful business model that supports the well being of not only the people in the business we've created but also that of our vendors, competitors, local community, valued guests, and most importantly our mother earth that we all so humbly depend on. With the right intentions, anything is possible.
LOGOS - Serving bowls, wraps, and fresh squeezed juices using ingredients prepared daily in small batches for a seasonally inspired, personalized experience to satisfy the individual tastes and dietary needs of our guests.
Must be proprietary and properly communicate the organization's mission/history, etc. The ideal logo will be simple in form, include a brand symbol that can stand alone, be memorable, communicable, must be unique enough in form to be trademarked as proprietary art that belongs to the organization. Logo design process calls for multiple logo concepts to be designed for the new brand. Please use the color pallet provided unless you believe you have a stronger suited one to match our Cornerstone Values. If your logo is selected, you will be contacted to quote out the rest of the design scope of the project.
The remaining work will include:
Exterior Fixed Sign Design
Business Card / Letterhead / Envelope Design
A 1-page style guide
Interior Floor - Guiding Path/ Welcome Design
Menu "How-To" Board
LTO Design Template
Item descriptor tag template for Juice
Item descriptor tag template for line item toppings
Interior Written Brand Culture Artwork
Loyality Program Design
Email Marketing Template
16z Logo Cup
Paper Bag Packaging
IMPORTANT!!! PLEASE START YOU BID WITH THE WORD: HUMMUS
so we know you've read these instructions clearly.
PLEASE BID ON ALL REQUIRED SCOPES OF THE PROJECT.