We are a small start-up art consulting and design management firm. We provide creative direction for artwork and design programs, promote local and international artists, and oversee all aspects of art project management and installation. At the moment, the operations side of the business is taking up all of our time and creative spirit and we are in need of a stylish, elegant, and minimalism-oriented designer to help us develop a logo and collaborate with us on creating a general aesthetic for the brand. We already have a simple website and plenty of design and logo material, as well as mood-boards and inspiration to work with.
The Outform Projects
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BRIEF / STYLE
A brand and business logo which is elegant, bold, minimalist, stylish, and timeless. An identity that has the essence, efficiency, functionality, and cleanliness of contemporary Japanese and Nordic design. We already have a concept for the business identity that uses heavily linear designs and draws inspiration from architectural concepts and layouts. We want to use the power of design and architecture to promote our business as part creative and part analytical. The objective is design the imagery of the brand as a creative, analytical, and detail obsessed business. Understated haute-design, quietly powerful, and clearly rooted imagery that is timeless.
We already have a lot of material and concepts that we have created using InDesign, which we would hand over as general guidelines. We also have a lot of inspiration and other brands that we admire, which would hone in the desired aesthetic direction.
The logo(s) and their variations would be used in the website, business cards, and social media. Therefore the concept would be adaptable to accommodate different medias and consistent through-out our marketing.
There is also a website that is live and functional, but basic. We need general aesthetic recommendations on typography, color, spacing, and layout. There is a possibility that the scope could evolve to renovate and design the layout, and create imagery for our website.
The instagram is also bare at the moment. As an add scope we are looking for to start our first posts and layout with a bang! We would need a creative concept for instagram that would set us apart and make it entertaining and visually attractive for followers.
Brand Logo [print / web / social]
Business Card Design
General Aesthetics [color, font, space and sizing]