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In-depth Interviews in Indonesia & South Korea

Dear Freelancer,

We have a Market Research project to share with you where in we need to conduct In-depth Interviews for 30-35 mins and would want to know your feasibility and the best possible cost per IDI that you can offer.

Please see the specs below.

(a) Background and Objective - Want to understand SMB segments based on aspects like demographic , psychographic , business focus areas, attitude towards technologies, mindset etc.

1. Gain a deeper understanding of the target Audience vis-à-vis mindset/ needs/ habits/ media

2. Map the Target audience’s technology usage vis-à-vis PC/ Tablet/ Cloud, etc.

3. Understand the perception of the various leading Brands in PC & allied segments

4. Understand the users perception about the client’s brand & identify the gap if any, with the market perception

(b) Methodology - In-depth Depth Interviews:

Collect information from End users ( from SMB segment) and Business partners

(c) Locations: Indonesia & Korea.

Cities to cover under each country.

Indonesia Korea

Jakarta Seoul

Surabaya Busan



(d) Selection of Respondents

• For SMB end users : Need to interview TDM/ BDMs

• For Business Partners section : Need to interview Owners / Partners

(e) Sample Grid :

Qualitative IDIs- End-User IDIs- Biz. Partners

Indonesia 4IDIs 8 IDIs

Korea 4 IDIs 6 IDIs

Total 8 IDIs 14 IDIs

Scope of work for the agency/freelancer:


Conducting interviews

Transcription ( in English only) with 100% recordings

We will provide the following the Questionnaire/Depth Guide for IDIs. Sample has to be arranged by you.



Seminal Research

Skype - exevoatul

Kĩ năng: Nghiên cứu thị trường

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Về Bên Thuê:
( 5 nhận xét ) Gurgaon, India

ID dự án: #1726099

1 freelancer đang chào giá trung bình $2400 cho công việc này


You offered an opportunity to collaborate with Seminal Research in managing IDI in Indonesia. Here is the best deal that I can make to you: I will complete the project within 14 days of work, with total budget required Thêm

$2400 USD trong 14 ngày
(0 Nhận xét)