I’m looking to do a comprehensive market research on a beauty service based business in Nigeria.
To be specific, I’m a makeup artist trying to niche down in ;
1. Bridal / wedding makeup (in Nigeria )
2. Online makeup trainings / courses (in Nigeria & Africa as a continent )
I’m not sure if they are to be researched separately or together …..Please advice.
I want to know :
1. Everything about the Market:
Market growth & trends
2. Business Profitability & Sustainability
3. Demographic Research
4. PESTEL, SWOT analysis
5. Competition analysis
6. Customer analysis ( extensive)
7. Consumer insights
8. The Ideal client avatar
9. Target Market opportunity
10. Consumer Behavior analysis
11. Effective traffic channel
Some important questions I want the report to give insight into ;
1. Is there a market actively looking for my services ?
2. How profitable and sustainable is the business idea (or niche)
3. Who is my ideal client? (Target market)
4. Where do they hang out online ( i.e social media platforms, blogs, forums etc) & offline (places, events) ?
5. Where do they go to for information on research mode ?
6. What are their pain points ( that sends urgency and irrational passion)
7. What are their hopes/dreams/desires ?
8. What are the reasons they would switch from another service to mine?
9. What is their preferred mode of communication
10. What is the language/venacular they use
11. What are their habits or behavior analysis eg when they are most likely to respond , be attentive, on social media or read emails quickly
12. What makes them happy eg gestures or unexpected bonus packages
13. Are there seasonal trends?
14. Who are my competitors and what are they doing?
15. Any Possible collaborations or joint ventures?
My overall goal;
-Serve my clients better
-Improve marketing strategy
-Increase client base and sales