I am looking for a marketer who will help research the market, segment it and develop an entry strategy for each of the segments.
I am developing libraries for web interface developers. These are solutions targeted at hundreds of thousands and millions of users. It is important that you have experience in the field of web development and know its specifics.
It is necessary to analyze competitors and find out their traffic sources, as well as research their users. I assume that the work will take place in several directions:
- Development of a strategy for attracting users through search engines (competitor analysis, cost of entering the top, ways to get backlinks, etc.)
- Development of a strategy for attracting users through other channels, for example, blogs, social networks, industry media and others (segmentation, distribution cost, product requirements)
- Researching users, building channels of interaction with them (e-mail polls, etc.)
I am looking for an experienced professional who can deeply understand my product and users and help build a smart and reliable marketing model.