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Secondary Reaserch - Biscuit market in India

Refer to attached file for complete details

KEY ASK

We wish to understand Health Biscuits Category India from sales & marketing perspective.

BACKGROUND

The industry size of the health biscuit category is about Rs 600-650 crore and has been growing at about 15 percent per year. The major brands & players include Nutrichoice from Britannia, Farmlite from ITC, Bournvita Oats from Mondelez, McVitie’s Digestive, Unibic multigrain, Parle Nurtricrunch, Gaia, Multigrain, Sofit Protein Cookies etc. Most of these brands will have multiple products in the category.

The category offers biscuits & cookies as:

Cat 1) Multigrain / Oats

Cat 2) Digestive / high fibre

Cat 3) Low fat

Cat 4) No maida

Cat 5) No Sugar

Cat 6) Flavoured (nuts, raisins, chocolates etc)

Cat 7) You may add more, if found

DELIVERABLES

1) Overall market outlook

a. Sales by volume – last 5 years

b. Sales by value – last 5 years

c. Sales value by regions / state – last 3-5 years

2) Company snapshot – 1-2 paragraphs (Specific to health biscuit category)

3) Market share of health biscuits by brand – at least last 3 years

4) Product listing : Company, Brand, Sub-brand, Category, Variant, flavours, Packaging type, Inside box, Price, Market share

5) Campaign listing: Brand, TV Advertisement, Print Advertisement Link, Digital Advertisement Link

6) Media Coverage listing: Company, Brand , Media / news coverage

MANDATORIES

1) Delivery by 14 Dec

2) All data to be backed by source, mentions & links

3) All data, excluding point 2, to be shared in excel sheet

4) You may take reference from any third party report as long as suitable reference & details can be shared

Kĩ năng: Nghiên cứu thị trường, Kế hoạch kinh doanh, Phân tích kinh doanh, Tìm kiếm qua mạng

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Về Bên Thuê:
( 2 nhận xét ) HYDERABAD, India

ID dự án: #22810909

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