- This is a University assignment.
- You will decide on a creation of a social cause (such as breast cancer, gay bashing, environmental,
education............)that you will market to a specific consumer segment who you believe to be your target consumer
- Everything is in the attached file highlighted in Purple.
- If you do not understand it then please PM me.
- Also attached will be an example of what you will need to create.
- Basic idea of creating a group, and doing market demographics and segmentation with consumers.