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2. External Environmental Analysis

The assignment is for international Business Marketing and is as follows:

Assignment - External Environment Analysis

The task is to undertake an external environment analysis of the Indian market for a winery business looking to export into the Indian market.

a economic environment and a political/legal environment needs to be completed.

Economic environment, information that needs to be addressed are: Economic overview , population/market size- distribution of wealth per city. Economic Statistic and activity- Gross Domestic product per capita, inflation rate, principle industries. Economic of India GDP- per capita, Income distribution, taxation- duty / duty free- export, what geographic segment should we target, find out where the rich live, exchange rates.

Political/ Legal environment- labeling, transportation, product, intellectual property, copyright, impact on the marketing mix, Government promotion, political uncertainty, internet censorship/ free speech, legal system, tariffs etc.

Product strategies and Promotion strategies will also need to be included.

a draft of the assignment will need to be submitted within 24 hours but the assignment will not need to be 100 % complete only a draft required within 24 hours. the completed assignment will need to be completed with 7 days.

Kỹ năng: Phân tích kinh doanh, Kế hoạch kinh doanh, Tiếp thị

Xem thêm: external environmental, internet distribution business, free marketing plans, distribution international, business internet plans, impact internet business, impact internet marketing, winery, taxation, statistic india, political marketing, live draft, labeling, environmental, marketing intellectual property, size market segment, target segment, political legal environment, export statistic, market size, economic environment, export marketing

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