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2. External Environmental Analysis

The assignment is for international Business Marketing and is as follows:

Assignment - External Environment Analysis

The task is to undertake an external environment analysis of the Indian market for a winery business looking to export into the Indian market.

a economic environment and a political/legal environment needs to be completed.

Economic environment, information that needs to be addressed are: Economic overview , population/market size- distribution of wealth per city. Economic Statistic and activity- Gross Domestic product per capita, inflation rate, principle industries. Economic of India GDP- per capita, Income distribution, taxation- duty / duty free- export, what geographic segment should we target, find out where the rich live, exchange rates.

Political/ Legal environment- labeling, transportation, product, intellectual property, copyright, impact on the marketing mix, Government promotion, political uncertainty, internet censorship/ free speech, legal system, tariffs etc.

Product strategies and Promotion strategies will also need to be included.

a draft of the assignment will need to be submitted within 24 hours but the assignment will not need to be 100 % complete only a draft required within 24 hours. the completed assignment will need to be completed with 7 days.

Kỹ năng: Phân tích kinh doanh, Kế hoạch kinh doanh, Tiếp thị

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