Pick two airline companies* and analyse their value addition strategies. Explain the merits and demerits of both the companies Value Added strategy. Suggest ways to improve underpinning value addition theories and practices.
The assignment should be of not more or less than 3000 words plus minus 5% and properly reference according to Harvard Style of [url removed, login to view] as much reference as you can to avoid the chance of Plagiarism.
* Airline companies should be British companies
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