Module title: COMMUNICATION PSYCHOLOGY
Word limit: 2500 words
Pick TWO PRINT advertisements. CRITICALLY ANALYSE the strategies and tactics these adverts employ to communicate their message to the consumer, and EVALUATE THEIR EFFECTIVENESS. Use RELEVANT PERSUASION AND ADVERTISING CONCEPTS AND THEORIES, discussing their role in your chosen advertisements.
(Harvard style referencing..
> The ability to use the right theories and apply them appropriately to the chosen topic.
> A thorough ANALYSIS (NOT DESCRIPTION) of the chosen adverts.
> The ability to access and research appropriate academic literature (see suggested journals below).
> Skills of analysis, compilation and structure.
> A well-grounded set of conclusions and recommendations.
in 3 days deadline