Require a few elements that forms a brand book.
- Brand has a basic VSG does not have a purpose and needs to be revamped
- Minimal data/research/history of the brand is available
- I am not able to disclose the brand name and this needs to be worked based on the data available and brand truth as is.
- I have worked out a basic brand truth. The brand truth is all about being in a location where you can be authentic/yourself... no judgment and you can be casual, dressy, basic, social, connect with yourself..
This then needs to be translated into:
- Who we are/brand
- Brand Narrative/Brand story/manifesto
- Brand Definition model: Insight, purpose, positioning, personality, internal brand promise, external tagline.
I would first like to see profiles, agreed cost etc. and then will provide the information in full tomorrow.
Delivery deadline: Monday 29 July