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From Event Management to Managing Events

Article (PDF Available) · September 2013 with 2,359 Reads 

DOI: 10.1007/978-3-658-02998-2_6

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Elke Schüßler

23.42

Johannes Kepler University Linz

Gordon Müller-Seitz

27.75

Technische Universität Kaiserslautern

Abstract

In social sciences, events are researched typically as unplanned occurrences rather than as the outcome or target of deliberate management activities. Even though a number of streams of management research have examined how events influence organizations and organizational fields, the notion of event management is often equated with project Management and mainly debated in professional publications. In the present paper, we propose a strategic perspective of managing events by connecting the vast body of research on unexpected environmental events such as crises or risks with emerging research on organized, sometimes field-configuring events such as trade fairs and conferences. By understanding events as sequences of overlapping activities and processes that affect organizations and fields as much as being (re)produced by them, we compare and contrast these two strands of literature in order to evaluate the role of management in different phases of an event’s course. We find that both strands discuss similar dimensions of event enactment and consequences, but that each strand neglects certain aspects of how events can be managed because of its specific theoretical foundations.

Kĩ năng: Marketing Strategy

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