Case Objective :
Planning for long-term category growth
The client is a leading player in the feminine protection category – pads, tampons and liners which is used by girls and women in the age group of 12-49 years. The developed world which contributes to the bulk of the category sales is seeing a demographic shift with an ageing population. While this is already starting to hit the category sales, the trend is expected to intensify further in future. The client wants to evaluate the options for brand growth in this scenario. Please prepare powerpoint presentation (15 slides) based on the the data and analysis from the secondary sources (internet) and create a plan for the long term growth of the client's category products.