DATA CHALLENGE ASSIGNMENT
1. In the top left corner, set the dates to the most current full month.
2. Find the following data and answer these questions, including WHY you think the business had this result:
# of Visits
# of Unique Visitors
# of Pageviews
Avg. Visit Duration
% of New Visits (or New Visitor)
% Search Traffic (Traffic Sources / Overview)
# of Visits via Social Referral (Traffic Sources / Social / Overview)
# of Completions (Conversion / Goals / Overview)
Where do the visitors come from (country/state/city)?
When did they come to the site?
What sites drive traffic to the site?
How much of traffic is mobile vs. desktop vs. tablet and how do those visitors act differently on the site?
What is the most popular content on the site?
PLUS: Share two more things you found interesting about traffic to the site based on Google Analytics numbers.
3. Create a sample analytics report for your client (a Dashboard will do)
– Determine KPIs and create a report sharing the data
– Add some explanation about what this data means and what recommendations you have for your client moving forward
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