A one page marketing letter that stands out.
I recently sold a successful swimming pool retail and maintenance business I started and operated for 12 years. I have now started a new business similar mobile service business and would like to write to about 150 past customers who have homes in my new service area. The objective is to get them get them to contact me, now or anytime this summer should they need my help with swimming pool products or service.
An A5 postcard (attached) that will be posted along with my business card.
The letter should
let the reader know who I am and that they are a past customer.
Let them know about my new pool service business now operating locally to them
Would also like draw attention to to 2 great offers in the card attached
And one other simple but truly special offer to try our services, for free.
Audience. 40+ homeowners in the more affluent suburbs of Sydney, Australia.
Attention, interest, desire & call to action in a one page letter (or could it be a different format?)
[url removed, login to view] (My next project will be a website content upgrade, perhaps you can help with that too?)