Hi, I have a Markiting assignment I need help with, there are some questions:
[login to view URL] undifferentiated, differentiated, concentrated, and customized marketing strategies. What is mass customization? Please provide examples of each.
[login to view URL] coke website ([login to view URL]) states, “The Coca Cola Company is the world’s largest beverage company. We operate in more than 200 countries and offer a portfolio of more than 3000 beverage products including sparkling drinks and still beverages such as waters, juices and juice drinks, teas, coffees, sports drinks and energy drinks.” According to the company, the reason for this is simple: Different people like different beverages, at different times for different reasons.
The Mountain Dew website ([login to view URL])on the other hand suggests that, “Doing the Dew” is like no other soft drink experience because of its daring, high-energy, high-intensity, active, extreme citrus taste.
Dr. Pepper ([login to view URL]) is known for its “Be You” campaign.
Please review the websites listed above and answer the following:
•Describe each company’s target market.
•What segmentation strategies are being used?
•Which site(s) do(es) a better job of positioning their product?
[login to view URL] to the Black & Decker Web site ([login to view URL]). Check out the information on the ScumBuster® as well as a few other Black & Decker products that interest you. Then spend a few minutes perusing the “How To” center (DIY Projects).
•Pick any Black & Decker product and describe the core product, the actual product, and the augmented product.
•In your opinion, is Black & Decker engaged in product innovation? What clues from the Web site lead you to this conclusion?
•What do you think of Black & Decker’s “How To” center/DIY Projects? Did you find the information there relevant and useful? Was it easy to navigate?
•Why would a company such as Black & Decker include a “How To” center on its Web site instead of just focusing on the products themselves?
[login to view URL] that you are the director of marketing for a major cell phone manufacturer. Your company has just developed a new product that does everything (a highly innovative product). How would you go about convincing the late majority to go ahead and adopt this new technology? Discuss specifically what you will do as a marketer.
[login to view URL] that you are working in the marketing department of a major manufacturer of athletic shoes. Your firm is introducing a new product, a line of disposable sports clothing. You wonder if it would be better to market the line of clothing with a new brand name or use the family brand name that has already gained popularity with your existing products. Make a list if the advantages and disadvantages of each strategy. Develop your recommendations.