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Project Overview We're a U.S.-based performance automotive aftermarket distributor (60+ years in business, 400+ team, 630+ brands, 35+ countries) looking for an experienced Marketing Director on a long-term contract basis to lead and scale our marketing function across multiple brands and business units. This is a senior leadership engagement — not a campaign manager role. You'll combine strategic direction with hands-on execution oversight, working directly with CEO / executive leadership. Strong fit for a fractional CMO, senior marketing consultant, or contract Marketing Director with proven multi-brand experience. What You'll Deliver Weekly: Campaign performance updates · team execution updates · channel reviews · risk/blocker analysis · optimization recommendations Monthly: Full marketing performance report · ROI & channel analysis · budget tracking · website/ecommerce/CRM performance review · growth recommendations Quarterly: Marketing strategy review · growth roadmap · performance improvement plan · budget reallocation · multi-brand marketing direction Core Responsibilities Develop and execute marketing strategy across multiple brands, business units, customer segments Lead remote marketing team across performance marketing, content, digital, ecommerce, CRM, website Oversee paid media (Google Ads, Meta Ads) — review ROAS, CAC, CPA, CTR, conversion rates, revenue impact Improve website performance, ecommerce conversion, CMS workflows, landing pages, UX Manage CRM strategy (HubSpot), customer segmentation, lifecycle marketing, attribution Manage and optimize marketing budgets across campaigns, channels, agencies, tools Build reporting workflows for executive leadership Must-Have Skills & Experience 2–5+ years in senior marketing / marketing director / growth marketing leadership role Proven track record managing multi-brand marketing operations Strong experience with ecommerce / distribution / product-based businesses Hands-on with: Google Ads, Meta Ads, Google Analytics 4, HubSpot (or similar CRM), WordPress (or similar CMS) Demonstrated ability to improve ROAS, CAC, conversion rates, and revenue attribution Strong leadership, communication, and project management skills Comfortable presenting performance reports to C-level executives Nice-to-Have Automotive aftermarket, performance products, or parts/accessories industry experience Experience with remote teams, agencies, and external partners Marketing automation tools and executive-level dashboard building Track record supporting product launches and seasonal campaigns Compensation Hourly rate: $100–$200 USD/hour, depending on experience and scope Performance bonus: Discretionary, tied to revenue growth, marketing ROI, campaign performance, and business impact Annualized equivalent: $180,000–$350,000+ if converted to full-time leadership structure (open to discussion) Payment: Via Freelancer milestone / hourly tracking · Bi-weekly or monthly invoicing Timeline & Engagement Start: Immediate (within 2–3 weeks) Initial term: 6 months (renewable based on performance) Hours: 20–40/week flexible, with consistent overlap with U.S. Eastern Time Reports to: CEO / Executive Leadership Team: You'll coordinate marketing team members + external agencies/contractors How to Apply — Please Include in Your Proposal Proposals without these items will be skipped: Brief intro (3–5 sentences): your background, focus areas, and why this role fits you 2–3 case studies / past results with measurable outcomes (ROAS, revenue lift, conversion improvement). Links to portfolio welcome. Largest monthly paid media budget you have personally managed (with timeframe) Tools/platforms you've used hands-on (Google Ads, Meta Ads, GA4, HubSpot, etc.) Hourly rate within stated range Availability (start date + weekly hours you can commit) Industry experience: any prior work in ecommerce, automotive, aftermarket, or product-based businesses? About Us Long-established U.S. performance automotive aftermarket distributor based in Southwest Michigan. Multi-brand operation serving racers, hot rodders, truck owners, and off-road enthusiasts through both B2C ecommerce and B2B distribution. Performance-driven, execution-focused, growth-oriented — we value accountability, measurable results, strategic thinking, and strong execution. Equal Employment Opportunity engagement. We evaluate proposals on capability and fit only.
Project ID: 40508362
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Active 4 hours ago
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12 freelancers are bidding on average $136 USD/hour for this job

Greetings! I will develop and execute marketing strategy across brands, lead remote teams, oversee paid media, improve website performance and conversion, manage CRM and segmentation, optimize budgets, and deliver weekly, monthly, and quarterly reports. I have hands on experience with Google Ads, Meta Ads, GA4, HubSpot, and WordPress. Send your brand portfolio and current performance data. Thanks, Revival
$100 USD in 40 days
5.0
5.0

Good day! Our team specializes in senior-level marketing leadership for multi-brand, performance-driven eCommerce and distribution businesses. We bring a blend of strategic direction and hands-on execution oversight, with strong experience across paid media, CRM systems, conversion optimization, and cross-channel growth. This role aligns closely with our background in scaling marketing operations, improving ROAS, and building structured reporting systems for executive leadership. We have managed end-to-end marketing ecosystems including Google Ads, Meta Ads, GA4, HubSpot CRM, and WordPress-based eCommerce platforms. Our focus is on measurable outcomes—improving CAC, conversion rates, and revenue attribution—while aligning marketing execution with business objectives across multiple brands and customer segments. We are comfortable operating at both strategic and tactical levels, working directly with C-level stakeholders and coordinating remote teams and external agencies. We are available to start immediately within your 2–3 week window and can commit 20–40 hours per week with full alignment to U.S. Eastern Time. We are ready to bring a performance-focused, data-driven leadership approach to your marketing organization and help scale growth across all channels and brands.
$150 USD in 40 days
4.4
4.4

Hello, As a seasoned marketer with a deep understanding of ecommerce and a track record of managing successful multi-brand campaigns, I guarantee that your marketing operations would soar with me on board. With 2-5+ years' experience in leading growth marketing as a senior executive, I consistently deliver results that improve ROAS, CAC, conversion rates, and revenue attribution. I am well-versed with the tools and platforms crucial to this role such as Google Ads, Google Analytics 4, HubSpot, WordPress, among others – instrumental in creating effective campaigns that drive impactful results. Moreover, having worked across diverse industries including product-based businesses, I am well-equipped to tackle challenges unique to the automotive aftermarket. My commitment to excellence transcends mere strategies; it shows in my proactive reporting style that helps evaluate campaign performance and address any blockers early on. I have solid project management and communication skills which ensure smooth collaboration within teams and facilitate clear articulation of risks and optimization recommendations. Finally, I'm always ready to present performance reports at the C-level for candid discussions about improving strategies for better outcomes. Thanks Mohit G
$100 USD in 35 days
4.2
4.2

Hello, I have experience leading digital marketing strategies for ecommerce, distribution, and growth-focused businesses, managing Google Ads, Meta Ads, CRM systems, marketing automation, and conversion optimization with a strong focus on measurable business outcomes. This opportunity is particularly interesting because it combines strategic leadership, performance analysis, and cross-functional team coordination, areas where I have successfully helped companies improve customer acquisition, optimize advertising spend, and increase marketing ROI. I can support the oversight of multi-channel campaigns, ROAS and CAC analysis, attribution tracking, conversion funnel optimization, executive reporting, and coordination with internal teams and external agencies to ensure marketing efforts are aligned with business objectives. My hands-on experience includes Google Ads, Meta Ads, GA4, Google Tag Manager, HubSpot, Looker Studio, and WordPress, along with building reporting systems that provide clear visibility into performance and revenue impact. I would welcome the opportunity to learn more about your brands, growth objectives, and current marketing structure to discuss how I can contribute from day one. I look forward to hearing from you. Best regards.
$110 USD in 10 days
4.1
4.1

Senior marketing leadership for multi-brand performance ecommerce in the automotive aftermarket, building strategy, accountability, and measurable ROI. I focus on executive-ready reporting and channel discipline across paid media, ecommerce conversion, and HubSpot-driven CRM lifecycle. With a hands-on approach, I improve ROAS/CAC/CPA by tightening GA4 measurement, refining landing page and ecommerce workflows, and optimizing Google Ads/Meta Ads based on revenue attribution, not vanity metrics. I also establish weekly execution rhythms (performance updates, risk/blocker analysis, optimization recommendations) and monthly/quarterly roadmap reviews that drive budget reallocation and growth priorities across business units. I’m comfortable coordinating remote marketing teams and agencies, reviewing dashboards, and translating performance into decisions leadership can act on immediately. I’ve led initiatives that improved ecommerce conversion rates and strengthened CRM segmentation and lifecycle flows to lift repeat purchase and LTV. Equally important: clear governance, scalable processes, and consistent communication aligned to CEO/executive leadership expectations.
$100 USD in 32 days
3.6
3.6

With over 9+ years of experience, I have honed my skills in several relevant areas to match your challenging Marketing Director role. As a seasoned professional, I have played leadership roles in both web development and mobile app development - consequently gaining experience that effectively complements an ecommerce-oriented job like the one you've described. From working extensively with Google Ads, Meta Ads, Google Analytics 4 and HubSpot (alongside other CRM systems), to managing budgets and driving performance improvement plans - I offer a range of varied but valuable skills. Beyond just the technical aspect, I have repeatedly proven my mettle when it comes to translating strategies into actions and delivering measurable outcomes. In fact, conversion improvement and revenue lift are factors that I have consistently driven throughout my career. Being detail-oriented and creatively inclined in my approach also helps in delivering optimal ROAS, CAC, conversion rates and revenue attribution. Moreover, being adept at liaising with stakeholders at various levels be it team members or c-level executives I can easily coordinate between your marketing team members + external agencies/contractors for effective project management. Offering affordable hourly rates well within your specified range, you can expect an exceptional ROI from me from the outset. So let's discuss all the ways I can contribute to marketing function and get your brands where they deserve to be!
$150 USD in 40 days
0.0
0.0

Hi, I had a chance to review your project and it looks interesting. Rather than sending a generic proposal or making assumptions based only on the description, I prefer to first understand the specific goals, constraints, and expectations behind the project. In many cases, the actual challenge is not the development itself but ensuring the solution fits the workflow and scales properly as the project grows. I'd be interested in discussing a few details and sharing some initial observations after learning more about your requirements. Thanks for your time. Shiv,
$150 USD in 40 days
0.0
0.0

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