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Promote my $2.99 e-books, INTRODUCTION TO FINANCIAL ACCOUNTING & MANAGERIAL ACCOUNTING, courses required for all undergraduate university business students.

[1] INTRODUCTION TO FINANCIAL ACCOUNTING e-book for $2.99

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[2] MANAGERIAL ACCOUNTING e-book for $2.99

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These are textbooks for required courses in [1] INTRODUCTION TO FINANCIAL ACCOUNTING [2] and MANAGERIAL ACCOUNTING. Each and every University undergraduate business major is required to take these courses. 364,000 unit sales occur each year and I am competing against new editions that sell for more than $200 and as much as $300, so I treat these texts as “normal goods” and “commodities,” in that I compete based on price. The accounting courses are usually taken at the sophomore level and I have positive reviews from classroom testing. Here is an example of the cost of a new edition at $299.95.

Is my book for $3 as good as the book for $300? Of course not. Don’t be silly. For example, to get the cost down I had to use greyscale and could not use color.

At 100 times the cost for my book, is their book 100 times better than mine? You decide.

My cost to produce each text for sale is $518, and I earn $1.50 royalty per copy or unit of the e-book sold, so I break-even at about 345 e-book unit sales. These texts can be used as supplements or to replace existing texts. I am committed to continuously improving these texts through later editions.

Here is a list of University newspapers, just in case anyone would like to help me spread the word. Here is a list of high school newspapers.

In less than 90 days I will have another e-book for [1] MICROECONOMICS available, also for $2.99. A $2.99 e-book for [2] MACROECONOMICS will follow: there is about 35% overlap between MICROECONOMICS and MACROECONOMICS texts, so this approach will accelerate my progress. These will follow with $2.99 e-books on [5] CORPORATE FINANCE and [6] BUSINESS STATISTICS.

Have I taught all of these courses? Yes, between five and thirteen times depending on the topic (1983-).

Furthermore, I have been engaged for “work-for-hire” assignments on all of these subjects. These experiences provided me with a bit of insider information with respect to publisher techniques used make earlier editions obsolete or unusable. I can, quite simply, take a 20-year old text, supplement it with a few pages of contemporary material, and I have the equivalent content of a new $299 text.

Except for a few vignettes or updates for things like [1] the [url removed, login to view] boom and bust and NASDAQ crash, [2] the mortgage crisis, [3] Bitcoin, and [4] Trump tax law changes, none of the basic material has changed for decades. I can include this material in annually updated e-book editions for $2.99 each. I will simply continuously expand and improve each later edition, based on positive and constructive review notes from those purchasing earlier editions.

A.J. Cataldo II, Professor of Accounting, West Chester University acataldo@[url removed, login to view]

Kĩ năng: Kế toán, Phân tích kinh doanh, Tài chính, Nghiên cứu tài chính, Tiếp thị

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