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International Marketing Management: TASK Read the following Scenario and prepare a Report with the guidelines provided. Task 1 – Report (5000-6000 Words) Scenario: Candidates are required to apply the learning and creative marketing skills they have gained from studying this unit to develop a marketing strategy for an organisation of their choice. You will be expected to discuss the key concepts of marketing management and use contemporary marketing models, tools and techniques in a practical context. Specifically, you will: • Analyse the changing business environment(s) globally and how they pose challenges to marketing management functions in organisations; • Develop marketing strategies with the application of appropriate marketing tools; • Evaluate the processes involved in brand management and how they influence consumer behaviour; • Decide how to launch new products/services in a dynamic global marketplace. You can choose any organisation that you have sufficient first-hand knowledge of, preferably where you are working currently or have worked in the past, or an example organization that you have chosen for the purposes of this assignment. This may be a family business, a multi-national organisation, a college or university, or any other organization that lends itself to discussion and analysis. This is an investigative assignment/mini project which will require detailed planning to ensure that all assessment tasks are adequately researched and for data to be analysed within the timescale permitted. You MUST follow the Project Report format, which should contain the following sections: 1. Executive Summary [5 Marks] You should summarise your entire case study briefly (no more than one page of A4 paper). This should outline the key messages and be prepared in a format that would be suitable for presentation to the senior management team of the example organization. 2. Introduction [10 Marks] You should introduce your organization of choice, giving details, based on research, about its size, its product offering including any branding, and the market(s) in which it currently operates. Introduction should explicitly bring out local, national and regional context of marketing management practices in the organization, with appropriate references from good academic sources. 3. Literature Review [15 Marks] You should conduct a review of a range of relevant academic literature as well as data/information from at least three different sources and provide a critique/critical analysis of the current issues/concepts that are relevant to and potentially impact on the international marketing environment and in particular to your case study organisation. Your literature review should include at least 2-3 articles taken from reputed research journals/ article publications, as well as at least 2 secondary literature reports, company data/any other relevant data. It is expected that the findings of the literature review will be woven into the rest of the report as candidates are required to demonstrate critical thinking in this assignment task by applying the literature reviewed to the practical example organisation 4. Background Analysis [10 Marks] Candidates will critically discuss the local, national and regional context of marketing approaches employed by your chosen organization. You must then identify at least three possible international entry methods that can be used by your organization. You should evaluate the benefits of each method to the organisation in terms of indicators such as forecasted market share, targeted market segment or possible mergers or acquisition. You must then critically evaluate the influence of the changing business environment on the marketing priorities and marketing management functions of the organisation. 5. Application of Learning to Practice [45 Marks] You need to compare actual practice at your organisation with the key academic thinking established in the review of literature. It may point out similarities and differences, agreements and contradictions, arguments and counter arguments, and suggest explanations for these relationships. The focus of this section will be on the following areas: a) Marketing Strategies: Critically discuss the role of marketing theories and principles in the selection of international market and in developing an entry strategy for the organization in an international market. As a minimum, you will discuss Porter’s Model/SWOT Analysis/PESTLE (one of these three models) and BCG Matrix/Ansoff Matrix (one of these two models). Candidates are expected to evaluate each model and tool by comparing and contrasting them in terms of their suitability for informing entry methods for your organization into international markets. You will then use each of these tools and techniques to critically analyse your organization and decide on entry criteria that would be beneficial for your organization. The outputs of this analysis will be used to synthesize ideas and develop the entry criteria strategies you wish to adopt for the international market of your chosen organization. [15 Mark] b) Brand Management: Critically discuss Keller’s brand equity model and apply to your organisation’s products. Thereafter, conduct research into at least four psychological and sociological factors influencing consumer decision making and develop a branding strategy based on your research and data analysis. The strategy should propose forecasted responses and the conversion rate of prospective consumers. [15 Marks] c) New Product Development: Assess and evaluate at least 3 strengths and at least 3 weaknesses of the new product development process in your chosen organization and devise an international marketing strategy that will expand the business in the international marketplace. You should then include an international marketing plan for the launch of a new product or service which puts in place the recommendations of the strategy and includes timescales for completion and the area of the business responsible for the action. [15 Marks] 6. Recommendations and Conclusion [10 Marks] Finally, summarise and discuss all the acquired findings and analysis and provide a conclusion. Communicate the recommendations for adequate marketing strategy for the chosen organization to expand the business in the global market. 7. Presentation & References [5 Marks] The whole report should be presented in a well written, structured format, and which makes correct use the Harvard Referencing System (HRS) NOTE: All claims and arguments must be substantiated using a minimum of 15 high-quality academic references, including peer-reviewed journal articles, scholarly books, and reputable research publications. Non-academic sources such as commercial websites, blogs, or Wikipedia are not considered appropriate for Master’s level references.
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Hello, With experience in writing Master's-level business and marketing reports, I can produce a well-researched, Harvard-referenced report that critically applies international marketing theories and models to your chosen organization while meeting the assignment's academic requirements. What I will deliver: * A 5,000–6,000 word report following the required structure and marking criteria. * Critical analysis using models such as PESTLE/SWOT/Porter's Five Forces, Ansoff or BCG Matrix, and Keller's Brand Equity Model. * An international marketing strategy, market entry analysis, brand management evaluation, and new product development plan. * Proper Harvard referencing with 15+ high-quality academic sources, including peer-reviewed journals and scholarly publications. * Original, well-structured content with clear arguments, tables, and figures where appropriate. I have experience preparing postgraduate business and marketing assignments that combine academic theory with practical application, ensuring they are analytical, properly referenced, and aligned with university assessment standards. Regards, Moiz.
$150 USD in 2 days
6.8
6.8
22 freelancers are bidding on average $135 USD for this job

Strategic International Marketing Management—developing a 5000-6000 word report requires synthesizing academic theory with practical organizational analysis across multiple frameworks simultaneously. This demands precise application of Porter's/SWOT/PESTLE models alongside BCG/Ansoff matrices, then layering Keller's brand equity model with consumer psychology research, all while maintaining Harvard referencing standards with 15+ peer-reviewed sources. The assignment structure requires critical thinking that moves beyond template application—comparing theoretical frameworks against real organizational practice, identifying contradictions, and explaining relationship patterns. Literature review integration must be woven throughout rather than isolated, demanding sophisticated analytical synthesis. Deliverables include executive summary formatted for senior management, comprehensive background analysis evaluating three international entry methods with market indicators, brand management strategy with conversion rate forecasting, new product development assessment with international launch timelines, and strategic recommendations grounded in evidence. This project aligns directly with academic business research, strategic marketing analysis, and comprehensive report development. Turnitin plagiarism and AI detection reports included with final submission. Timeline and pricing can be discussed based on organization selection and data availability requirements.
$30 USD in 1 day
7.8
7.8

Strategic International Marketing Management Report requires synthesis of rigorous academic analysis with practical organizational application—a substantial undertaking demanding structured research methodology and critical framework application. This assignment demands comprehensive literature integration across peer-reviewed sources, theoretical model application (Porter/SWOT/PESTLE, BCG/Ansoff matrices), and Keller's brand equity framework applied to real organizational context. The 5000-6000 word scope requires disciplined analysis across five distinct sections: executive positioning, organizational background, critical literature review, comparative practice assessment, and actionable recommendations. Deliverable includes full Harvard referencing compliance, minimum 15 academic sources, PESTLE and Ansoff matrix application, brand equity modeling, new product development strategy with implementation timelines, and consumer behavior analysis across psychological and sociological factors. Report will be structured for senior management presentation with forecasted market metrics and conversion rate projections. Completion includes unlimited revisions, plagiarism verification via Turnitin, and AI detection reporting to ensure academic integrity standards. Timeline and budget discussion available upon project acceptance.
$30 USD in 1 day
7.6
7.6

I am PH.D Writer, 12+ years, And would have no problem providing you with the HIGH-Quality work you need. All my work is 100% my own and never Copied, Spun or Plagiarized, so you won’t have to worry about that at all. My three core values are EFFICIENCY, QUALITY, and EXPERTISE. I will deliver this work within the stipulated DEADLINE and a guarantee of NON-PLAGIARIZED work. Hire me, and you will get value for your money.
$30 USD in 1 day
7.3
7.3

Hey, I can assist you in your project of writing a Strategic International Marketing Management Project. I am a professional research writer with experience of more than 8 years and within this tenure, I have done many projects that includes: • Essay writing, literature review & effective proofreading of academic reports • Thesis & dissertation • Case studies • Reflective essays • Journal papers along with the publishing (IEEE, SCOPUS, SSCI, Academia, Research gate) • Statistical analysis (SPSS, Nvivo) I will provide you content that will be formal & unbiased, clear & precise, focused & well structured, free from plagiarism as per the facts, figures & your professor guideline which is highly research based from authentic sources that will be analytical, persuasive & reflective with correct punctuation. I have experience about qualitative, quantitative & different referencing style like MLA, AAA, APA, IEEE, Chicago, Harvard, OSCOLA and many more depends on your work requirement. Let’s come over a chat so I can share my samples with you & we can discuss further Thanks.
$150 USD in 2 days
6.7
6.7

As a seasoned academic writer and researcher with a specialization in marketing strategy, I am confident that I can effectively undertake and accomplish your International Marketing Management project. Having garnered over a decade of experience within the field, my wealth of knowledge on contemporary marketing models, tools, and techniques will be invaluable as I help to develop an astute marketing strategy for your organization. Furthermore, my ability to conduct comprehensive Literature Reviews based on credible academic sources aligns perfectly with the requirement of infusing critical analyses of current issues into your report. Beyond the above-mentioned attributes, the core tenets that differentiate me from other freelancers include tailormade academic solutions that align seamlessly with your project needs; unlimited revisions until satisfaction; open line of communication; transparent deadlines; expert referencing & formatting skills (APA 7, MLA, Chicago, Harvard); and 100% original work accompanied by Turnitin reports to uphold academic integrity. With my due diligence and top-tier writing capabilities intertwined with your first-hand insights about your organization's inner workings, we can undoubtedly create an impactful report that redefines international marketing for your organization. Reach out now!
$200 USD in 1 day
5.9
5.9

Greetings, I hope you will be doing fine. I have read your project description and am confident to complete your project with complete accuracy. As a researcher and academic writer, I have extensive experience of writing research papers and reports with the assurance of high-quality content. I am an individual writer with relevant talent and experience. I prefer to have a long term working relationship with my clients by focusing on the quality of my work. I will provide you with the following; • High quality research paper backed up by strong evidence, marketing concepts, and reliable sources • Complete grammatical accuracy • No plagiarism • Accurate academic referencing I hope to work for you and waiting for your response. Regards Sadia
$200 USD in 7 days
5.8
5.8

Strategic International Marketing Management requires synthesizing academic rigor with practical organizational analysis across multiple frameworks—SWOT/Porter's, BCG/Ansoff matrices, Keller's brand equity, and NPD strategy. This demands more than standard marketing templates; it requires critical application of 15+ peer-reviewed sources integrated throughout a 5000-6000 word report with measurable forecasting and conversion analysis. The scope spans six core competencies: competitive analysis with environmental scanning, brand equity modeling tied to consumer psychology, new product launch strategy with implementation timelines, and structured Harvard-referenced argumentation. Each section builds on literature review findings applied to a real organizational context—comparing theoretical frameworks against actual practice. Deliverables include executive summary suitable for C-level presentation, literature synthesis across academic journals and secondary sources, critical evaluation of entry methods with market indicators, brand strategy with prospective conversion rates, and international launch plan with accountability assignments. The 45-mark application section demands comparative analysis of models, not descriptive overview. Turnaround: 7-10 days depending on organization complexity. Includes unlimited revisions, Turnitin plagiarism and AI detection reports, and complete Harvard formatting compliance.
$30 USD in 1 day
5.5
5.5

Hi, I specialize in academic writing, research, and strategic analysis, making me the perfect fit for your Strategic International Marketing Management Project. With a background as a PhD Scholar and Lecturer, I have the expertise to develop a comprehensive marketing strategy for your chosen organization. My experience since 2016 ensures that I can analyze the changing global business environment, develop effective marketing strategies, and evaluate brand management processes to influence consumer behavior. I am well-versed in launching new products/services in dynamic marketplaces, aligning with your project requirements. As a professional, I will conduct an in-depth literature review, critically analyze relevant academic sources, and apply key marketing theories to your case study organization. By comparing academic thinking with practical application, I will develop entry criteria strategies and branding solutions based on Keller's brand equity model and consumer behavior research. I will also assess new product development strengths and weaknesses to devise an international marketing plan for your organization's expansion. Looking forward to working on this project with you. Javvad Yousuf PhD Scholar | Lecturer | SPSS Certified
$60 USD in 2 days
4.9
4.9

With my background in international marketing and strategic planning, I am well-equipped to develop a comprehensive marketing strategy for your organization. I have successfully executed similar projects for diverse clients, blending analytical insights with creative solutions. Could you provide more insights on the specific challenges your organization is facing in the global marketplace to tailor the strategy effectively? Regards, Mashiur
$140 USD in 5 days
2.9
2.9

As a seasoned professional with a robust background in academic writing, market research, and healthcare strategy, I am perfectly poised to excel in this international marketing management project. Equipped with a doctoral degree and over fourteen years of experience encompassing healthcare consulting and risk management, I bring an unparalleled skillset to the table. My proficiency in conducting comprehensive literature reviews and translating academic thinking into practical strategies is particularly pertinent for this project. To fulfill the task efficiently, I will harness my ability to critically analyze various sources of data while incorporating real-world scenarios. Moreover, given my understanding of the global healthcare context and my firsthand experience with US healthcare regulatory policies, I have a firm grasp on the intricacies of international marketing management within this industry. This unique perspective allows me to appreciate and anticipate the challenges your organization may face on a global scale. In conclusion, if you desire a meticulous researcher and writer who comprehends the global dynamics of marketing in organizations, choose me for your international marketing management project. My expertise combined with my commitment to delivering high-quality work on-time aligns well with your project’s needs. I look forward to contributing my skills hard toward the growth of your organization on this journey together!
$250 USD in 7 days
0.0
0.0

Hello, can develop a well-structured report that critically evaluates your chosen organization using relevant marketing frameworks, applies contemporary theories to real-world scenarios, and supports every argument with high-quality academic sources following Harvard Referencing. The report will cover each required section, including a critical literature review, international market analysis, marketing strategy, brand management using Keller's Brand Equity Model, new product development, and actionable recommendations. My focus is on delivering an original, analytical report that meets Master's level standards, integrates current research throughout, and demonstrates critical thinking rather than descriptive writing. Lets have a chat
$100 USD in 2 days
0.0
0.0

"Senior International Marketing Management Research Expert is Available for This Job" Hello, I am ready to prepare your **5000–6000 word Master's level International Marketing Management report** according to all university guidelines. **Why hire me?** • 13+ years of relevant experience • Worked with Kasamaba Inc. (California, United States) • Worked with Saudi Tourism Authority (STA) • Expertise in International Marketing, Strategic Management & Academic Research • Strong knowledge of SWOT, PESTLE, Porter's Five Forces, Ansoff Matrix, BCG Matrix & Keller's Brand Equity Model • Harvard Referencing (HRS) with 15+ peer-reviewed academic sources • 100% original, well-structured and plagiarism-free report Please consult my portfolio for your review. **Action Plan:** • Select the best organization • Conduct critical research • Apply marketing models • Develop practical recommendations • Proofread and deliver before the deadline I'm available on live chat to discuss further. Thank You.
$250 USD in 7 days
0.0
0.0

Hello, Could you clarify which organization you plan to use for your marketing strategy report? This detail will help in developing tailored strategies. I specialize in international marketing management and have crafted multiple detailed reports that include rigorous analysis and strategic planning. With my strong background in marketing theories and tools, I can effectively analyze the changing global business environments that impact marketing functions. I will help you leverage models such as PESTLE and Ansoff Matrix to create a well-supported strategy, ensure critical evaluation of brand management concepts, and assist in developing a robust international marketing plan for new product launches. My approach combines academic rigor with practical insight to drive quality outputs. Let’s discuss your vision for this assignment in detail. I am looking forward to assisting you in achieving high marks. Best Regards, Gafar
$140 USD in 7 days
0.0
0.0

Hi! This assignment requires much more than writing—it demands a strategic analysis that integrates academic theory with real-world business practice while meeting Master's-level assessment criteria. Here's what you'll receive: a fully referenced 5,000–6,000-word report.I'm a PhD in Management Sciences with over 13 years of experience in international marketing, entrepreneurship, business strategy, and academic research. Beyond academic writing, I've worked as a business strategist and consultant, helping organizations develop market entry strategies, branding initiatives, and growth plans—bringing practical insight alongside rigorous research. My approach is simple: first, I'll map every marking criterion to the report structure, then conduct comprehensive academic research and develop each section with critical analysis, ensuring the final report is coherent, evidence-based, and submission-ready. I'll also provide regular progress updates and incorporate your feedback throughout the project. I'd be happy to discuss the assignment over a video call before we begin. Which organization are you planning to use for the case study, or would you like me to recommend one with strong international marketing potential?
$200 USD in 3 days
0.2
0.2

The sentence that caught my attention was "develop a marketing strategy for an organisation of your choice." That tells me this isn't just another academic report. You're expected to bridge theory with real business practice, applying marketing models, research, and critical analysis to produce recommendations that are practical as well as academically sound. My approach would be to first select an organization with sufficient market data and academic literature, then build the report around evidence rather than simply describing marketing concepts. Each framework, whether SWOT, PESTLE, Porter's Five Forces, Ansoff, or Keller's Brand Equity Model, would be applied critically with clear justification, supported by peer reviewed journals and reputable academic sources using Harvard referencing throughout. Particular attention would be given to comparing theory against real world practice, since that's where most assignments either gain or lose marks. The final report would be structured professionally, include the required international marketing plan, and meet the 5000 to 6000 word requirement while maintaining a logical flow from introduction through recommendations. One thing I'd like to know: have you already chosen the organization for the report, or would you like recommendations based on the availability of strong academic research??
$187 USD in 7 days
0.0
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My name is Nicodemus and I am the perfect fit for your project on Strategic International Marketing Management. As an experienced researcher and writer, I have developed keen insights into marketing trends and strategies, data analysis, and expert knowledge of the global business environment. My ability to critically analyze both academic literature and real-world data ensures comprehensive, well-rounded case studies that address the challenges of a rapidly changing business landscape. Moreover, my in-depth understanding of diverse organizations equips me with the necessary flexibility to examine marketing practices across various sectors. One of the core tasks of your project is evaluating marketing approaches employed by your chosen organization in both local and international markets; I can navigate these tasks seamlessly. My strong background in SEO copywriting guarantees your report’s compliance with the needs of global audiences while my prompt engineering skills aid precise data analysis that is crucial for critical thinking. I draw inspiration from reputable sources such as research journals to provide you with accurate, informed insights into the international marketing environment—I treat your project as more than 'just another assignment'. As a result, my comprehensive reports always demonstrate top-notch critical thinking through application of literature to practical examples.
$140 USD in 1 day
0.0
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