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Project Brief: Technical Tracking Audit & Remediation (Meta, Google, TikTok) Project Overview We are a hospitality business operating in Sweden and the UK. Following a recent TikTok Pixel integration via Google Tag Manager (GTM), our tracking ecosystem experienced significant conflicts, including double-firing tags and a breakdown in Meta deduplication (browser events exceeding server events). We have recently "restored" our setups after a period of data loss, but we require an expert to perform a deep-dive audit to ensure the system is now stable, accurate, and optimized. Important: This project follows a two-step process. The freelancer must first analyze the entire setup and provide a diagnostic report. Implementation of fixes will only begin after the report is reviewed and approved. Phase 1: Audit, Diagnostic & Reporting Before any changes are implemented, the freelancer must conduct a full audit across both our Sweden and UK domains and provide a Tracking Health Report identifying: GTM Architecture Review: Audit of Client-Side and Server-Side containers to identify redundant triggers, "ghost" tags from the TikTok auto-integration, and GA4 configuration conflicts. Deduplication Analysis: Verification of event_id consistency across Meta (Pixel vs. CAPI) and TikTok (Pixel vs. Events API). Cross-Platform Conflict Check: Investigation into why browser events were exceeding server events and confirming if the "restoration" fixed the root cause. Double-Firing Audit: Checking for overlapping tracking between GTM, WPCode (WordPress), and any hardcoded scripts. Data Integrity: Identifying any discrepancies between backend booking data and the data reported in GA4, Meta, and TikTok. Deliverable: A detailed report outlining current errors, risks, and a step-by-step plan for remediation. Phase 2: Implementation & Validation (Upon Approval) Once the audit report is approved, the freelancer will proceed with the following: Tag Sanitization: Remove all redundant or conflicting tags and consolidate tracking via a unified Data Layer. Deduplication Repair: Ensure 1:1 matching between browser and server events to restore the correct balance in Meta Events Manager. TikTok API Optimization: Finalize the TikTok Events API setup to ensure it supplements pixel data without duplicating it. Google Ads & GA4 Sync: Verify that Enhanced Conversions and GA4 event tracking are firing correctly without interference. Final Verification: Provide a 48-hour validation summary showing that event ratios are healthy and no double-counting is occurring. Technical Stack CMS: WordPress (WPCode for custom snippets) Containers: Google Tag Manager (Client-Side & Server-Side) Tracking: * Meta Pixel + Conversions API (CAPI) Google Analytics 4 + Google Ads Conversion Tracking TikTok Pixel + TikTok Events API Awin Affiliate Tracking Required Deliverables Audit Report: A comprehensive document of the "As-Is" state and proposed "To-Be" fixes. System Clean-up: Implementation of all approved fixes across GTM and WordPress. Final Status Report: Evidence of successful deduplication and data accuracy across all platforms for both Sweden and the UK.
Mã dự án: 40314846
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72 freelancer chào giá trung bình $473 USD cho công việc này

Hello, I hope you're doing well. I'm eager to assist with your Technical Tracking Audit & Remediation project for your hospitality business in Sweden and the UK. I'll conduct a thorough audit of your tracking ecosystem to ensure stability, accuracy, and optimization across Meta, Google, and TikTok platforms. To align with your goals, could you share more about your preferred timeline for both the audit and implementation phases? Additionally, are there specific features or metrics that are particularly important for your business to track accurately during this process? Finally, do you have any existing documentation or previous reports that might help in understanding your current setup better? Looking forward to collaborating with you to enhance your tracking accuracy and efficiency. Best regards, Azeem Amin
$550 USD trong 7 ngày
8,8
8,8

Hi, I can perform a comprehensive audit of your GTM setup, checking for conflicts and deduplication issues between Meta and TikTok. With over 8+ years of experience in tracking and analytics, I have a solid grasp of GTM architecture and data integrity assessments. I will provide a detailed Tracking Health Report outlining current errors and a structured plan for remediation. This report will help identify redundant tags, verify event consistency, and diagnose any cross-platform conflicts. Once we finalize the audit report, I can proceed with implementing the necessary solutions to ensure your tracking system operates flawlessly across both the Swedish and UK domains. Let me know if you want to proceed further! Best Regards, Priyanka
$250 USD trong 3 ngày
8,0
8,0

Hello, Being a seasoned web development company, our expertise and experience provide us with the necessary skills to tackle complex situations like yours. We have worked with various CMS platforms extensively, including WordPress and GTM. This helps us understand the intricacies of managing different data layers, ensuring a seamless tracking ecosystem. Our technical capabilities extend beyond just diagnosing the problems - we also provide holistic solutions. Your project requires an in-depth audit across multiple platforms, identifying duplications, inconsistencies, and conflicts in tags, and data integrity between backend and GA4. We have successfully conducted such audits before and delivered comprehensive reports that outline the exact issues along with a detailed step-by-step plan for remediation. Once these solutions are approved, we will seamlessly execute them across GTM and WordPress, providing periodic reports to assure you of deduplication and sound data accuracy. We always prioritize customer satisfaction, which informs our principled approach towards delivering quality work within given timelines. Let's collaborate on your project to ensure your tracking ecosystem is optimized to its fullest potential! Thanks!
$350 USD trong 4 ngày
7,8
7,8

Hello, I see you need a deep audit of your GTM, Meta CAPI, GA4, and TikTok setup to fix double-firing and deduplication issues after the recent integration. I’ve handled similar tracking conflicts across WordPress + GTM server-side setups, including event_id alignment and data layer cleanup. I’ll deliver a clear audit report first, then implement precise fixes ensuring accurate 1:1 event tracking. Happy to review your containers and share initial findings. Regards,
$250 USD trong 4 ngày
7,3
7,3

Hello I have thoroughly reviewed your project description and am confident in my ability to assist you in completing it successfully. I believe it would be highly beneficial to delve deeper into the specifics of the job to determine the most effective way forward. I am open to scheduling an interview at your convenience, and I genuinely appreciate the chance to collaborate with you on this project. Your response is eagerly anticipated, and I'm excited about the prospect of working together. Thank you for considering my proposal. Looking forward to your prompt reply! Best regards Rekha!!!
$500 USD trong 7 ngày
7,3
7,3

Hello, I understand the project needs a thorough Audit & Rectification of a multi-platform tracking setup (Meta, Google, TikTok) for Sweden and the UK, focusing on diagnosing double-firing, deduplication gaps, and cross-platform conflicts before any fixes. My approach is to perform Phase 1 with a hands-on, end-to-end audit of GTM Client-Side and Server-Side containers, WPCode snippets, and data flows to uncover ghost tags, conflicting GA4 and TikTok config, and mismatched event_id handling. I will deliver a clear Tracking Health Report with current errors, risks, and a step-by-step remediation plan. If you approve, Phase 2 will implement tag sanitization, deduplication alignment (1:1 browser vs server events), TikTok Events API refinement, GA4 Enhanced Conversions syncing, and a final 48-hour validation. The work will be documented in simple terms for your team and include concrete timelines. What is the priority between minimizing data gaps and preserving historical data during the remediation, and do you require a strict cutover deadline for Phase 1 delivery? Question to ensure we are aligned: 3-4 key questions are listed after this paragraph for your quick input, so I can tailor the audit to your exact needs.
$750 USD trong 19 ngày
6,3
6,3

Hi Sir, Please check my profile. I have already done same type of project. I am certified and expert in Google tag manager, Google analytics 4, google ads conversion tracking, TikTok pixel, meta pixel and conversion API. Money back guarantee if you are not satisfied with my work. Regards Mujahid
$600 USD trong 7 ngày
6,4
6,4

Hi! My name is Marjan and I'm here to offer you my services as a skilled applicant with over a decade of experience working on Freelancer.com. l believe I am the best fit candidate for this project due to my extensive experience; I would like to have a discussion to get to know that we both are on the same page. Once the scope will be locked, I will start working on it right away.
$250 USD trong 7 ngày
6,2
6,2

Hello, I reviewed your requirement for a technical tracking audit and remediation for your hospitality business, and I can ensure your Meta, Google, and TikTok tracking ecosystem is fully stable, accurate, and optimized. ✔ Phase 1 – Audit & Diagnostic Report: • Full GTM architecture review (Client & Server-Side) • Deduplication analysis for Meta (Pixel vs CAPI) and TikTok (Pixel vs Events API) • Cross-platform conflict check to identify root causes of browser/server discrepancies • Double-firing and WPCode/script conflict detection • Data integrity verification against backend booking data • Deliverable: Comprehensive Tracking Health Report with step-by-step remediation plan ✔ Phase 2 – Implementation & Validation (Post-Approval): • Tag sanitization and consolidation via unified Data Layer • Deduplication repair to ensure 1:1 browser-server event matching • TikTok Events API optimization for accurate event reporting • GA4 and Google Ads conversion tracking verification • Final 48-hour validation report confirming healthy event ratios I have hands-on experience debugging complex tracking setups across Meta, TikTok, GA4, and GTM in multi-country environments, ensuring reliable, deduplicated, and actionable analytics data. Thanks and regards, Sushma
$250 USD trong 2 ngày
6,2
6,2

Hello, I appreciate the detailed overview of your tracking challenges involving Meta, Google, and TikTok platforms for your hospitality business in Sweden and the UK. You require an expert to perform a comprehensive audit of your current tracking ecosystem, identify issues such as double-firing tags and deduplication errors, and then implement approved fixes to stabilize and optimize data accuracy. With extensive experience in Google Tag Manager client and server-side configurations, Meta Pixel and CAPI troubleshooting, and TikTok Pixel/API integration, I am confident in delivering a thorough diagnostic report highlighting all conflicts and remediation steps. I understand the critical importance of precise event tracking for marketing attribution, especially in complex setups involving multiple platforms and domains. My approach follows your “Analyze First, Fix Second” workflow, ensuring transparency and approval before any changes. I will audit your GTM architecture, verify event_id consistency, investigate discrepancies, and provide a clear, actionable report. Following approval, I will implement the necessary optimizations with full validation to secure reliable, deduplicated tracking across platforms. I would be glad to discuss your project further to tailor the audit for maximum impact. Looking forward to collaborating and ensuring your tracking infrastructure supports your business goals effectively.
$525 USD trong 14 ngày
5,6
5,6

With over 12 years of industry experience, my team and I are well-versed in delving deep into complex ecosystems like yours to reveal any issues that may inhibit your success. Operating across multiple technical platforms is no small task, but I assure you that my history of rectifying large-scale data discrepancies positions me perfectly to inspect all your systems and craft a detailed plan for remediation. One of my specialties is data analysis and yours is a project that absolutely requires it. As we speak of clean-up, repair, and optimization, the starting point would be a comprehensive audit to identify current errors and risks which most amateurs might miss entirely. My promise: a complete report, an evaluation of GTM architecture, cross-platform conflict checks as well as manual reviews to ensure data integrity which will enable us to make informed decisions on implementation. Furthermore, being from a proven software development team well-acquainted with WordPress and proficient in digital marketing techniques your audit report comes complemented with the added advantage of an overhaul, moving towards not only stability but optimization. Thanks....
$750 USD trong 7 ngày
5,7
5,7

Hello, I can conduct a full audit and rectification of your tracking ecosystem across both Sweden and UK domains, ensuring Meta, Google, and TikTok events are accurate, deduplicated, and conflict-free. Phase 1 will include a complete GTM architecture review (client & server), identification of redundant triggers, ghost tags, and GA4 conflicts; deduplication analysis for Meta Pixel/CAPI and TikTok Pixel/Events API; double-firing checks across GTM, WPCode, and hardcoded scripts; and verification of data integrity against backend bookings. The deliverable will be a detailed Tracking Health Report with step-by-step remediation recommendations. Upon approval, Phase 2 will implement fixes: tag consolidation via a unified Data Layer, repair of deduplication issues, TikTok API optimization, GA4 & Google Ads synchronization, and a 48-hour validation summary confirming data accuracy and event ratios. Final deliverables include the audit report, system clean-up, and verification evidence for both markets. Thanks, Asif
$750 USD trong 11 ngày
5,3
5,3

Hello, This is exactly the kind of post-integration tracking breakdown I specialize in—especially after TikTok GTM installs disrupt Meta and GA4 deduplication. You’re right to split this into audit → implementation. Most issues here come from event_id inconsistencies, duplicate firing layers, and conflicting GA4/TikTok auto-tags, not just “bad setup.” For Phase 1 (Audit & Diagnostic Report) I will: • Review GTM client + server containers for ghost tags, redundant triggers, GA4 conflicts • Audit Meta (Pixel + CAPI) and TikTok (Pixel + Events API) for deduplication logic (event_id integrity) • Identify why browser events exceeded server events and confirm if the root cause is resolved • Check overlap between GTM, WPCode, and hardcoded scripts • Validate data integrity vs backend bookings across both Sweden & UK domains • Deliver a clear Tracking Health Report with risks + step-by-step remediation plan For Phase 2 (after approval): • Clean and consolidate tracking into a unified dataLayer-driven system • Restore proper Meta and TikTok deduplication (1:1 event matching) • Finalize TikTok Events API without duplication • Verify GA4 + Google Ads (Enhanced Conversions) integrity • Provide a 48-hour validation report proving stable event ratios I focus on making tracking decision-grade, not just “working.” If you want a clean, provable recovery across all platforms, I’m ready to start with the audit. Best regards, Mehbub
$650 USD trong 2 ngày
5,2
5,2

Hello, I have carefully reviewed your requirements and understand the need for a detailed audit and stabilization of your tracking ecosystem across Meta, GA4, and TikTok. I have 10+ years of experience in GTM (client & server-side), conversion tracking, and resolving complex issues like double-firing, deduplication mismatches, and cross-platform conflicts. In Phase 1, I will perform a complete audit of your GTM architecture, event flows, deduplication logic, and data integrity across both domains, and provide a clear diagnostic report with actionable remediation steps. In Phase 2 (post-approval), I will implement fixes including tag cleanup, data layer standardization, deduplication repair, and API optimization, followed by validation to ensure accurate tracking and stable event ratios. I WILL PROVIDE 2 YEAR FREE ONGOING SUPPORT AND COMPLETE SOURCE CODE, WE WILL WORK WITH AGILE METHODOLOGY AND WILL GIVE YOU ASSISTANCE FROM ZERO TO FINAL VALIDATION. I am available as per your time zone and will ensure precise, well-documented delivery. I eagerly await your positive response. Thanks.
$500 USD trong 7 ngày
4,8
4,8

I hope you're doing well! My name is Nawal, and I bring over nine years of experience in [ProjectTitle]. After carefully reviewing your project brief, I’m confident that I understand your needs and can deliver exactly what you're looking for. Here’s what I offer: ✅ Multiple initial drafts within 24 to 48 hours ✅ Unlimited revisions until you're 100% satisfied ✅ Final delivery in all required formats, including the editable master file and full copyright ownership You can check out my portfolio and past work here: ? Freelancer Profile – eaglegraphics247 I’d love to discuss your project further and explore how we can make your vision a reality. Let me know a convenient time for a quick chat! Looking forward to working together. Best regards, Nawal
$250 USD trong 1 ngày
4,1
4,1

With over a decade of experience in the digital realm, my dedicated team at Web Crest is the ideal choice for rectifying and evaluating your intricate tracking ecosystem. We've worked on numerous projects similar to yours, primarily focusing on intelligent, scalable solutions; these endeavors have elevated us above our competition. Having dealt extensively with AI, automation, and web development using CMS like WordPress, we have a profound understanding of the inner workings of complex setups. I can assure you that our audit will be thorough and meticulous. Our approach is driven by practical innovation as we combine intelligent data analysis with expert problem-solving. This twin fold method ensures not only the identification of all issues and risks but also laying down a clear step-by-step plan of action to fix them efficiently. Let us bring Web Crest's proficiency to bear on your tracking ecosystem. Our team has been praised consistently for our clear communication and transparent workflows and we intend on maintaining that level of professionalism throughout your project. Clients appreciate our long-term approach, emphasizing scalable solutions that take into account future growth - meaning that any remedial measures we put in place will serve you well into the future. Join forces with us, and let’s forge a robust-tracking ecosystem for your business together.
$400 USD trong 5 ngày
4,3
4,3

Hello, I understand your hospitality business in Sweden and the UK recently faced tracking conflicts post-TikTok Pixel integration via Google Tag Manager (GTM). The focus now is on ensuring stability, accuracy, and optimization within your tracking ecosystem. I propose a detailed audit, diagnostic report, and subsequent implementation of necessary fixes following a structured "Analyze First, Fix Second" approach. My expertise lies in conducting comprehensive audits across GTM architecture, deduplication analysis, cross-platform conflict checks, double-firing audits, and data integrity assessments. I am well-versed in identifying errors, risks, and creating step-by-step remediation plans tailored to your specific needs. Upon approval of the audit report, I will proceed with tag sanitization, deduplication repair, TikTok API optimization, Google Ads & GA4 sync, and final verification to ensure healthy event ratios and no double-counting issues. I am ready to commence work immediately and am open to discussing this project further to align expectations. Best regards, Justin
$500 USD trong 7 ngày
4,2
4,2

A setup involving Google Tag Manager, Meta tracking, Google Analytics, and TikTok requires precise auditing to eliminate duplication, restore deduplication accuracy, and protect data integrity across regions. I’ll start with a deep technical audit of both domains, reviewing client and server GTM containers, trigger conflicts, ghost tags, and overlaps from WordPress injections. I’ll validate event_id consistency, investigate browser vs server imbalances, and reconcile booking data with analytics and ad platforms. You’ll receive a clear Tracking Health Report outlining errors, risks, and a prioritized remediation roadmap. Once approved, I’ll sanitize tags, unify tracking through a structured Data Layer, repair Meta and TikTok deduplication, and verify GA4 and Google Ads conversions fire cleanly. A final validation period confirms accurate event ratios and stable reporting. Ready to begin the diagnostic audit and share the report for review. Syed
$460 USD trong 3 ngày
4,2
4,2

Hello, With extensive experience in digital marketing and technical auditing of tracking ecosystems, I am confident in delivering a thorough analysis that will pinpoint current issues such as tag conflicts and data discrepancies, all tailored to your setup in Sweden and the UK. I will perform a detailed audit, including GTM architecture, deduplication checks, and cross-platform conflict resolution, followed by a clear, actionable report. What are the most critical tracking issues you have encountered since the recent restorations, and what outcome would you consider a success for this project? Thanks,
$555 USD trong 9 ngày
3,4
3,4

Hello, I understand your requirement for a deep audit and rectification of your tracking ecosystem across Meta, Google and TikTok, and I can help you stabilize and rebuild a clean, reliable tracking setup. One suggestion I would like to give is to centralize all tracking through a structured data layer and server-side GTM logic, as this will prevent future conflicts and make scaling much easier across both domains. I have strong experience in GTM (client and server-side), Meta CAPI, GA4 and TikTok Events API, and I will start with a detailed audit covering tag architecture, deduplication logic, double firing issues and cross-platform conflicts. I will identify root causes like ghost tags, overlapping scripts or event_id mismatches and provide a clear step-by-step remediation plan before making any changes. Once approved, I will clean and consolidate all tags, fix deduplication, optimize TikTok API setup and ensure accurate event flow across platforms. I will also validate data integrity against backend bookings and provide a final report with confirmed tracking accuracy. Before we proceed, I would like to ask if both domains share the same GTM containers or separate setups, and whether server-side GTM is hosted on your own server or via a service like Stape. Also, have you noticed specific events where discrepancies are highest. Warm Regards, Shilpy
$500 USD trong 7 ngày
3,4
3,4

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