We are a Japanese management consulting firm based in Tokyo.
We (also our client, software company who makes apps for Android) wish to undertake a brief market research to identify the potential opportunities to market the smart phone apps for Android platform in Thailand.
Our focus is initially on the market share data on the Android smart phones which is available in the secondary source.
What we need from researchers are as follows.
1. Identify the recent Android smart phone sales numbers (ranking) in Thailand.
Minimum 5 models are required.
Name of the brand, retail price and approx sales units for last 3 months are also required.
We also need the total market volume (units and value) of the Android smart phones in Thailand.
2. The market share data for each 10 models in terms of the following angles.
ãƒ»Sex (male, female)
ãƒ»Income band (in US$) of the appropriate band width
ã€€such as US$1000-US$1500, US$1501-US$1600ã€€
ãƒ»Age group of 5 years band such as 15 yrs old-20 yrs old
ãƒ»Marital status (married or not married)
Analysis do not have to be crossed i.e. simple one axis analysis is fine.
For example, the sample data for sex would be something like this
ã€€ã€€ã€€ã€€ã€€ Male Female
Android A NONKIA XXXX 70% 30%
Android B SAMSUNG XXXX 50% 50%
1) We want researchers to cover the market Android smart phones only.
2) The report needs to be written in English
3) The source of the statistics is required.
4) Secondary research is fine.
5) This is a very time sensitive project and needs to be done
ã€€ã€€ã€€ã€€in 10 days.
6) Details of the design of the project to be provided upon acceptance.