S.E.M. Marketing Project
Our goal is to build a tool that can manage search marketing campaigns running on both Google Adwords, and Yahoo's search marketing networks'. The tool will continually monitor the status of the keyword campaigns as well as track the campaigns other key metrics. Using this information the tool will make appropriate changes automatically to the keyword campaigns.
The campaigns will need to be monitored through a H.U.D., or dashboard interface that is accessible online. From this interface large global changes can be made and parameters of the campaign are set. This will also need to include the ability to tweak the algorithms used in determining how the campaigns are automatically updated. The marketing campaigns goal is to maximize the profitability of the campaigns.
We need to be able to have multiple companies managed as well as multiple campaigns for each company. All of which will have the ability to set unique parameters for said company, and campaign.
From the dashboard it's also necessary to have the ability to run any automated process manually as well as set a schedule for the processes' to run automatically.
Perspective programmers should be familiar with the Google Adwords API ([url removed, login to view]) and know how to use specifically the CriterionService.
Strong English is preferred, Pease provide us your experience with Search engine marketing campaigns, as well as any relevant projects you've worked on.
There are five main components to this project please be sure you can build all the nessary pieces and get them all to work together: 1.a dashboard interface for managing and inputting data, [url removed, login to view] clicks, 3. performing an analysis of performance, 4. making updates to the campaign, [url removed, login to view] reporting.
More information on the analysis preformed, can be pervaded once the project has begun, but please be clear on the exact information you will need so we can be sure it can be provided.