Bold African Beverage Packaging

I’m rolling out a full range of alcoholic drinks for the African market and I need striking, shelf-stopping packaging that instantly tells our story. The brief is simple at heart: translate a bold and colorful look into labels, in 50 cl flint bottles, and secondary packs that feel unmistakably African yet modern and globally competitive. The brand comes in 5 different flavours and variants, Whysky and cola, gin and tonic, African roots and nuts (herbals), Mojito, Vodka pianeapple, ….in a 50 cl flint bottle, 33cl and 50cl cans. Think vibrant palettes, confident typography, and motifs that can flex between glass, can, and carton while remaining unmistakably ours. I’m leaning hard toward expressive graphics rather than minimalist or heritage cues, though I’m open to any clever twist that keeps the core attitude loud and proud. Key expectations • Concept development with at least two distinct creative directions • Final artwork in print-ready, layered files (AI or PSD) plus high-res mock-ups • Colour codes, type specs, and usage guidelines so my production partners can move straight into pre-press If you’ve dazzled consumers with eye-catching beverage work before—especially in emerging markets—let’s talk. I’m eager to see a portfolio that proves you know how to own the shelf from the first glance.

Project ID: 40334857