Earth-based Brand Lifestyle Visual Content

BY THE EARTH LIVING Photography & Videography Shoot Brief India Factory Shoot — March 2026 | Confidential 01. About The Brand By the Earth Living is a conscious lifestyle brand offering handcrafted, earth-based dinnerware and home products made by skilled artisans in India. The brand is built on three pillars: authenticity, sustainability, and slow living. Every product carries the story of the hands that made it. We are preparing to launch D2C (direct-to-consumer) and need a full content library — photography and documentary-style video — to power our website, YouTube channel, and social media presence. 02. Shoot Objectives This 2-day shoot in India must capture enough content for: • 4 YouTube documentary episodes (3-5 minutes each) • Social media content library for 6 months • D2C website product photography • Brand identity visuals — artisans, process, texture, earth 03. Full Deliverables List Deliverable Format / Specs Purpose 3-5 min Documentary (x4 episodes) Horizontal 16:9, 4K YouTube series — brand storytelling 30-sec Reels Cuts (3-4 per episode) Vertical 9:16, 1080p Instagram, TikTok, Facebook Reels Raw B-Roll Footage All angles, unedited Reuse across future content Product-Only Still Photos White bg + lifestyle setting D2C website, Amazon, ads Behind the Scenes Footage Candid, natural light Personal brand content Voiceover-Ready Silent Cuts Music-free version of each video For custom narration overlays Thumbnail-Worthy Stills High contrast, dramatic YouTube click-through optimization Artisan Closeup Shots Hands, texture, tools, fire Brand identity & social media 04. Episode Plan — 4 YouTube Episodes Episode Title Story Focus Key Scenes EP 01 From Earth to Table The origin story — clay, hands, fire. How the dinnerware is born. Artisan hands, kiln, raw clay, finished white plates on a table EP 02 Meet the Maker Deep dive into one artisan's personal story and craft. One-on-one interview, workspace, tools, family moment if possible EP 03 Why Earth Over Plastic Brand philosophy — conscious living, sustainability, Indian craft. Factory overview, material sourcing, founder on camera if possible EP 04 A Meal, A Memory Lifestyle episode — the dinnerware in a real home setting. Food styled on the dinnerware, warm light, slow living aesthetic 05. Brand Aesthetic & Visual Direction Mood & Feel • Warm, earthy, slow — never clinical or overly polished • Natural light preferred — golden hour, window light, candlelight • White dinnerware as anchor — clean contrast against raw textures • Indian artisan environment — authentic, not staged Color Palette • Terracotta, cream, warm beige, deep brown, natural clay tones • Avoid: cold greys, harsh white studio light, artificial-looking edits Shot Style • Close-ups of artisan hands at work — texture is everything • Wide establishing shots of the factory/workshop • Product beauty shots — multiple angles, natural light • Lifestyle shots — product in use, food on plates, warm home setting • Founder/brand representative on camera for at least one episode 06. B-Roll Checklist (Must Capture) • Artisan hands shaping clay / product • Kiln / firing process • Raw materials — earth, clay, natural pigments • Finished products being handled and inspected • Factory exterior and interior wide shots • Product stacking, packaging, wrapping • Food being plated on the white dinnerware • Warm lifestyle moments — table setting, pouring tea, serving food • Founder walking through the factory (candid preferred) • Close-up of the By the Earth Living logo/mark on product 07. Suggested 2-Day Shooting Schedule Day 1 — Factory & Artisan Story • Morning: Factory wide shots, establishment, exterior • Mid-morning: Artisan at work — process from raw to finished • Afternoon: One-on-one artisan interview (EP02 hero content) • Late afternoon: Kiln / firing — golden light opportunity • End of day: Product beauty shots in natural factory light Day 2 — Product & Lifestyle Story • Morning: Clean product photography — all SKUs, multiple angles • Mid-morning: Lifestyle setup — food, table, dinnerware in use • Afternoon: Founder on camera — brand story, factory walk • Late afternoon: Golden hour B-roll — hands, textures, details • End of day: Review footage, capture any missed B-roll 08. Technical Requirements • Minimum resolution: 4K video, 20MP+ stills • Deliver all files in both original + web-optimized formats • Video: H.264 or H.265, colour-graded warm, minimum 24fps • Photos: RAW + edited JPEG, white balanced, colour consistent • Vertical (9:16) and horizontal (16:9) versions of all video content • Full rights transfer — all content owned by By the Earth Living • Delivery timeline: within 14 days of shoot completion 09. Contact & Next Steps Please review this brief and confirm your understanding of all deliverables before the shoot begins. Any questions or suggestions on how to best capture this content are welcome. Brand: By the Earth Living Shoot Location: Artisan Factory, India Shoot Dates: To be confirmed Contact: [Your Name] | [Your Email] | [Your Phone]

Mã dự án: 40320192

Địa điểm: Delhi, India