Go to your local hypermarket and take photos of banners, promotion, multipacks of LIQUID DETERGENT products. The goal is to take as many photos of promotion, banners, signs and all materials that help to convince the consumer to buy. Also take a short (60 sec- 120 sec), Point of View style video where you show all promotional materials used in the laundry section. The photos and video can be taken by a simple smartphone, no need of high quality.