Automated Business Machines ([url removed, login to view]) will be sending out a simple mailer with MailChimp. The goal is to generate new leads and sell our "Cash Dispensers" to scrapyards ([url removed, login to view]). The attached pdf tells a brief story of the machines usefulness. The pdf is a representation of what we DO NOT want the mailer to look like and should only be used as a reference for this project to create a better mailer.
[url removed, login to view] mailer must present these ideas clearly:
- A cash dispenser creates a competitive advantage, i.e. "Cash on Site." As opposed to being written a check (a two-step process).
- A cash dispenser keeps employees safe
- A cash dispenser prevents employee theft (pilfering)
2. The mailer must include the 4 photos from the pdf