Design and build site using LAMP technologies. This site will have a large social networking component and the administrator will be able to send questions to sub-groups of site members via E-mail AND SMS messaging. The SMS messaging and E-Mail responses will be retrieved and measured by the site. For example, if the site has 10 thousand members the Admin can send a question out to the members asking if they wore blue shirt today. This question would be via E-mail AND SMS. If 8,000 members respond and 2,000 say yes and 6,000 say "no," then the site would organize and display those responses as a bar graph. This site will be capable of sending out such questions on a regular and frequent basis.
Also, for the social networking site, members would be able to compare their responses with their friends' responses and also find new friends who responded similarly.