194628 Adwords API project

Đang Thực Hiện Đã đăng vào Jan 24, 2008 Thanh toán khi bàn giao
Đang Thực Hiện Thanh toán khi bàn giao

Adwords API Project

Our goal is to create a simple system to allow us to more easily create adwords campaigns in bulk. Using simple PHP forms, we would like to be able to create campaigns, assign ad groups, keywords, etc. by pulling the appropriate data from our mySQL database (according to the items "selected" from the php form).

We will need to create 2 separate forms, each with a slightly different set-up (according to how the campaigns are set-up in each account), but both with the same basic principle...by using dropdowns, radio buttons, text fields and simple javascript we'll want to select certain fields and assign certain "categories" within the form, then have that form go into our database and grab the appropriate ad groups and keywords and assign them to the right campaign.

We have created detailed specs for the views will need...unfortunately we can't quite replicate the structure, but at least identifying the fields should be helpful:

Single Campaign Creation:

Select Contractor: [ \/choose ]

Campaign: [ Grin And Bear Dentist ] City: [ Dallas ]

Daily Budget: [$15.00] Status: [ \/ Active ]

Industry: [ \/ choose ]

Ad Groups: [] select all

[] Braces [] Enamel [] Toothbrush

Bid Price: [.20] Bid Price: [.15] Bid Price: [.25]

Location: [ \/ choose ]

Text Ads: [] select default text ads

Add New:

Title: [ ]

Line 1: [ ]

Line 2: [ ]

Display URL: [ ]

Destination URL: [ ]

Ad Group: [ \/ choose ]

Title: [ ]

Line 1: [ ]

Line 2: [ ]

Display URL: [ ]

Destination URL: [ ]

Ad Group: [ \/ choose ]

[Save and Upload]

So in the above view, here's a breakdown of what's going on:

Select Contractor - pulled from a column within table already found in one of our dbases

Campaign: Manually entered

City: Manually entered

Daily Budget: Manually entered

Status: choose from dropdown with Paused or Active

Industry: pulled from a column within a table we'll want to create, but we will provide each industry, and the idea will be to assign a unique identifier for each industry. by selecting the appropriate industry, the system will then need to display the appropriate ad groups, as described below...

Ad Groups: as you can see we'll want to be able to either select all or choose the ad groups we want to apply to this campaign; in either case, each 'industry' will have ad groups assigned to it, which will be displayed upon selecting an industry as seen in the example above; for each ad group, we have a list of keyword we'll want to advertise on; we will also want to be able to manually assign a bid price for the keyword within that ad group.

Location: this relates to google's geographic targeting feature, where they allow you to either choose from a list of states, metropolitans, or cities. we'll want to be able to do the same, so we'll want to be able to view a drop down and select one or multiple of the states, metros, or cities, so that adwords knows where we want to geographically target for this particular campaign.

Text Ads: as you can see, there will be the option to select default text ads. in this case we will have a bank of "variablized" text ads assigned to each ad group that we will want to go and grab. more to come on this, but the idea is to assign a certain ad creative depending on the number of characters found in the 'city' field above, so that when the ad features the city in it, if it's a long city name, it doesn't extend beyond the number of characters allowed in each field within the text ad; a you can see, we'll also want to be able to create new text ads and assign each to an ad group (by dropdown) within that industry.

There is another view for multi-campaign creation which looks very similar, just with a slightly different twist, but the idea is the same. hopefully this gives you a clear picture of what we're looking for. we have all of the campaigns, cities, ad groups, keywords, etc. already compiled and ready to go, we just need you to smartly decide the structure so that we can get the data into the database.

We ask that you please have significant experience with google adwords api. our goal is to roll this project our quickly, and we will do everything possible to make sure you have what you need to do this effectively. as you can see, we have a clear picture of what we need, we just need someone with experience with php/mySQL and adwords api so that you can tie everything together for us.

Please provide any samples of previous adwords api projects you've done or references for your previous work.

we look forward to kicking this project off with the right programmer.

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