I would like to have a contextual ad network. You can take adsense adwords as a reference. For this you can login to adsense and adwords with your login id's or if still not create accounts in order to see the actions.
There should be a good control on the admin side. Admin should control everything - accounts,finance,reports,impressions etc..( automated or manual actions )
Script will be tested with security tools against injection etc.. for website security. Hence it will run on SSL consider please all the attackes against the website .
Only some additional to this network :
Publishers will be able to select some advertisement methods before starting to give advertisements like : CPM, Pop under and some other rich media advertisements.
Advertisers will be able to select which type of ad they want to publish on their website. ( CPM, keyword based etc.. )
All automated bidders will be declined. Only bid if you have done smilar projects in the past. References will be considered very carefully.
Coding and all related metarial graphics will be given to us and wont be used on a smilar project. Project will not be announced as a reference for your future business.
You will also give a techical support of at least 1 year.
There is no delay accepted on the given project time.
So pls give your offers according to reliable time needs.