I received an email yesterday announcing Gateway Magic ([url removed, login to view]). Basically, it's a website system where you give your visitor options to choose, and your website then delivers customized webcopy which specifically targets the chosen option.
It also enables you to survey your prospects and build relatively tightly-targeted opt-in lists.
However, it's $47 per month.
Gateway Magic does more than just customize and personalize sales letters. It also includes the ability to create unlimited surveys, customize your follow up based on your visitors "hot buttons" and soon will have an integrated
tracking system whereby you can see exactly which gateway options convert the best.
Anybody know of scripts that will do what this does (without the monthly fees)?