Simple, Clean, Clear, and very visual. No Flash needed. Wordpress style Blog Main Page + 5 Main Tabs of Service Description pages, with less than 5 sub tabs, per main tab. All tabbed pages are simple description + visual highlights. Site must be analytics, RSS, & Social Media ready. Must be online store compatible for future (additonal tab). Design direction will be provided. Must have email sign'up / rfp/ contact us capability. Most important goal is for customers to see what we do and call us (or send us message) to make an appointment to visit their homes or businesses.
Main Page: Concept (w/ visual diagram) + Blog Style Postings of previous projects, with vertical sidebar with keywords.
Tabbed Pages: Concept (w/ visual Diagram Pictures) + with 5 sub tabs of more detailed elements of each main concept.