The website will aim to incorporate the best elements of several existing Websites and combine them into a single site. The difference will be that the site will be ‘owned’ by it’s users and be seen as ‘their’ portal through which they can find trusted information, useful tools and to become a first port of call for all financial matters.
It is therefore important that the site is not seen as a simple ‘sales’ site but rather a useful site full of information, tools and functionality that makes the user want to come back. Clearly sales is an important aspect of the project but the user should be drawn to ‘want’ to buy from the site as trust and confidence is built from a positive user experience on the site.
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