Draft List of Requirements for E-Marketing System
The following are the core requirements of Project E-Marketing System.
“e-Marketing is the marketing of products, or, services over the Internet.” – (Wikipedia)
The e-Marketing System will help stakeholders in achieving business goals through the online
marketing based on emails and short messaging service (SMS).
The main features will be Scheduled Campaigns/Packages, Bulk Emails, Email Lists (add, update, delete), Get orders,
Autoreply/Autoresponder, Bulk SMS Feature, Tracking of Emails, Import/Export Contact Lists,
Event Logging Registration and approval of companies via the main web site. List of all packages and their details available online on the main site, to choose from. Ability to introduce new packages and publishing on the main site.
Get orders from the companies/organizations for the customized email marketing packages, approve orders and start the campaigns (sending emails & sms) as per client’s requirement/order. When a customer places a new order, autoreply feature should inform customer about any further post-order information. Ability to create/update contact lists (email/sms) for sending bulk email/bulk SMS. Should support import/export from the common format such as MS Excel, CSV (comma separated format) etc …Bulk Email, Bulk SMS on the fly. Summary of the bulk operation after its completion (complete, pending, errors if any …), Should support the scheduled campaigns to send
automatic bulk E-mail/bulk SMS as per client’s requirement. The system should be able to track bulk E-mails e.g. Bounce rate, Tracking Clicked Links in the Content of E-mails. Event logging must be provided to track the integrity of the operations. Any error situations should be informed via email to the administrator.
Application Type: WIN OR WEB