Our company sells a single type of bicycle accessory and a website is needed to support the dual purposes of:
1. Educating visitors as to the features and benefits of this accessory.
2. Driving sales through a Prestashop shop from which visitors can purchase the accessory.
The website can be entirely Prestashop based. If this is the case a few additional static pages (managed through the Prestashop CMS) will be needed which will comprise the â€œeducationalâ€ aspects of the site. Alternatively, a separate portfolio of pages can link to the Prestashop. In either case the look and feel of the site must remain consistent and a theme will be needed to support this.
The Prestashop shop only needs to sell a few different versions of the accessory. The shop will not need any features such as specials, featured products or other default blocks common with larger online stores.
Your expertise is therefore needed to provide a modern, clean, consistent theme across the site and configure the Prestashop as described for the UK presence with flexibility for adding additional countries / languages.
This text comprises the Executive Summary of a 14 page design brief that will be available to the winning freelancer.