Hello,
I have checked reference website.
I will give you better design than reference site.
I will provide you admin panel from where you can manage different type of front-end sections like uploading swf files and add or remove categories or sub categories and static pages contents etc.
I have 5 years of experience in website development in PHP, MySQL, jQuery, CSS and HTML.
I have strong experience in developing ecommerce website and api implementation.
I can design and develop your website according to your need with in time and quality of work.
My focus is on to provide quality of work.
I can show you my work if you interested.
We can discuss requirements on skype
Thanks