I am open to someone installing an existing Open Source web analytics script if that's a more familiar option.
Tracking snippet in Header is installed already, but I need to be able to track the following for the customer:
1) Which Product categories did they visit?
2) Which product pages did they visit?
3) Did they add products to the shopping cart?
4) Did they checkout successfully?
Here's an example of the code w/dynamic variable names:
"Enter your shopping cart variable for the sales amount after after the a= variable and your shopping cart variable for the order number after the w= variable:
Enter that code on your order confirmation page. AxROI will automatically track the correct purchase amount and the order number then.
Note that the shopping card variables for the sales amount and the order number are different in different shopping cart solutions. Ask your shopping cart provider for the variables you can use for the sales amount and the order number on your order confirmation page.
The important thing is to track conversions. Again, if anyone has a good conversion tracking solution that works with OScommerce, I'll be glad to try it - and to renogiate the price. Axandra AxRoi is a one time charge of 179.00.
A contribution for Google Analytics has been created, which might provide a bit of insight.
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