Originally designed as a blog, the brand has evolved and the site now needs to function as an e-commerce platform. The role of the blog / content is still important to us as a point of difference against our competitors however, we need the focus to be on selling a singular product. There are a number of changes we are looking to make across the site.
There are some consistent changes across the site that we would like to make:
o Change font to be something less delicate and more bold/impactful
o Change font colour to black when it is against a white background
o Update navigation bar and stickiness
o Integrate WooCommerce into the platform