Initially one article is required for a car website. If this proves to be good quality, I will be asking for about 20 additional (paid) articles.
The initial brief is:
Objective - Why are we writing?
An informative article about the car company Lotus, focusing on the history and road cars produced since the company was launched, along with detail on the main designers & drivers at the company.
Audience - Who are we talking to?
18-34 year old English speaking males
Content Specification - How much content?
Min 700 words
Best Practices - What are the best practices for developing content
Keep the tone light and informal, include facts or quotes where suitable