Vicinity Media is a mobile location-based ad network with Publisher partnerships across Africa and Middle-East. For more information, please see [url removed, login to view]
A map visualisation feature was developed in order to visualise user level data, but has limited functionality and appeal. The aim is to improve on both of these aspects as it will be used as a network discovery tool and to make visual presentations to clients.
- To outsource the data visualisation feature(s) and leverage on external knowledge and experience in a time-efficient and cost-effective manner.
- To improve the visual appeal of data visualisation on a map (UI).
- To develop several features that allow for simple consumption of data visually (UX).