You are the Product Manager for MyMelody a leading music streaming company that is similar to
spotify/[login to view URL] in terms of set of features and offerings.
MyMelody offers a free and paid offering. Current set of features being:
• Discover new music
• Personalization and recommendation of songs
• Selectively store offline music
• Stream music on web and mobile platforms
YOUR SUBMISSION: You must work towards building a USP for your product by ideating new features
for user acquisition/engagement as well as growth in revenue.
PART 1: New Features
List out improvements in existing features or suggest new features that can be added. Provide a name
and a 2-sentence description for each feature.
Select the highest value feature that you can identify that would help achieve any one of the following
• User Acquisition
• User Engagement/Retention
Describe your chosen feature and its value proposition both to the user and to the site. Please ensure
• Provide UI mocks/flow charts and explain the feature in detail
• Identify the goal that you are trying to achieve.
• Describe how this feature facilitates this goal
• Identify the metrics that would help you measure whether the feature is achieving its goal or
• Identify the metrics that may be negatively impacted and explain how you would monitor them.
A maximum of 2 pages of text or 10 slides in addition to mockups
• Originality of ideas: Refrain from simply copying ideas from competitors. You will be rewarded
Structure and clarity of thought in communicating feature Description, their need & metrics for
• Feature Mockups: Create wireframes/high fidelity mocks to explain user flows – you may use a
prototyping tool such as Balsamiq and export to static images. (Free trials at
[login to view URL]).
PART 2: New Revenue Stream
You have been tasked with creating an additional new revenue stream for MyMelody
1. Propose one additional monetization mechanism. Describe your proposed scheme. Make sure
to include details of the new product features that would have to be built, effort/cost required,
and the partnerships you would look at if any of these are relevant to your proposal.
2. Build and present a 3-year revenue estimation model for the feature. Make sure you provide all
calculations in as much detail as possible. (state underlying assumptions clearly with sources)
A maximum of 1 page of text or 5 slides in addition to a single calculation sheet for the revenueestimation model
• Monetization Mechanism Description
• Revenue & Profit Projections over 3 years