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Position: Head of Product Marketing Location: Remote (FTE): Romania, Bulgaria, Gibraltar, Malta, Serbia, Latvia Remote (SLA): Belgium, Ireland, Luxembourg, Netherlands, Denmark, Finland, Sweden, Estonia, Lithuania, Czechia, Hungary, Poland, Slovakia, Slovenia, Croatia, Cyprus, Greece Employment type: Full-time About the role. We are looking for a strategic and forward-thinking Global Head of Product Marketing to lead the positioning, messaging, and go-to-market strategy across a diverse iGaming portfolio, including Slots, Live Casino, and Sportsbook. This is a senior leadership role suited to an expert who combines deep product knowledge, market insight, and commercial acumen to drive global growth and differentiation. DUTIES AND RESPONSIBILITIES: 1. Define and lead the global product marketing strategy across all iGaming verticals, ensuring alignment with business objectives 2. Partner with Product, Commercial, and Brand teams to develop compelling messaging, positioning, and high-impact GTM campaigns across international markets 3. Act as the subject matter expert across all product lines, with a strong understanding of player behavior, product mechanics, and underlying technology 4. Lead, mentor, and scale a high-performing global product marketing team 5. Design and implement a structured GTM framework to support new product launches and major updates 6. Leverage product analytics, customer insights, and market data to inform strategy and drive performance 7. Conduct competitive analysis to refine product positioning and support roadmap decisions 8. Ensure strong cross-functional alignment between Product, Marketing, and Operations teams globally. REQUIREMENTS: * Fluent in English (C1), with strong proficiency in both written and spoken communication * 10+ years of experience in Product Marketing, including at least 5 years in senior or global leadership roles within the * iGaming industry Proven track record of delivering successful marketing strategies across Slots, Live Casino, and Sportsbook * Strong understanding of the full product lifecycle, including acquisition, retention, and monetization strategies * Experience launching and scaling products across multiple international markets * Data-driven approach with the ability to interpret metrics and optimise performance * Excellent communication, storytelling, and stakeholder management skills * Demonstrated leadership experience managing distributed, multicultural teams * Bachelor’s or Master’s degree in Marketing, Business, or Product Management (MBA preferred). BENEFITS: • Opportunity to shape global product marketing strategy within a leading iGaming environment. • High-impact leadership role with exposure to international markets and senior stakeholders. • Collaborative, fast-paced environment focused on innovation and growth.
Project ID: 40700832
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8 freelancers are bidding on average €115,875 EUR for this job

With over a decade in the field, including 5+ years at senior and global leadership levels, I am the individual who can create successful marketing strategies across iGaming verticals like Slots, Live Casino, and Sportsbook that your vacant role needs. I have a data-centric approach to problem solving; using metrics and analytics to drive operational efficiencies and optimize performance is second nature to me. Your products will benefit from my knowledge of the full product lifecycle, from inception and development to acquisition, retention, and monetization strategies. Additionally, my multicultural background makes me uniquely qualified to align your product, marketing, and operations teams globally. I have successfully led culturally diverse teams across distributed locations for notable results. Collaborating with the Product, Commercial, and Brand teams would be a breeze for me as strong communication and stakeholder management are part of my DNA. What’s more—I offer you not just experience but also creativity in storytelling; something crucial when designing messaging that resonates with different cultures Given the opportunity to serve as your Global Head of Product Marketing, you can expect your brand's international presence to be nurtured with care and expertise. In choosing me for this pivotal role, you are opting for someone who combines rich industry experience with an unyielding drive to continue learning about this dynamic market space.
€55,000 EUR in 30 days
6.5
6.5

Hi, Aashiq (Ash) here from Cape Town, South Africa. This project instantly caught my eye, so I had to reach out. I see you’re looking for a strategic Global Head of Product Marketing to drive your iGaming portfolio. Your focus on crafting compelling messaging and go-to-market strategies aligns perfectly with my background in the industry. With over a decade of experience in Product Marketing, I have successfully led teams in launching and scaling products across various international markets. My expertise in player behavior and product mechanics allows me to create data-driven strategies that enhance acquisition and retention. I would be happy to share examples of my previous work to illustrate my approach. Based on what you mentioned, here is how we would approach the project: - Align product marketing strategy with business objectives. - Collaborate cross-functionally to develop impactful campaigns. - Implement a structured GTM framework for product launches. You can count on clear communication and a seamless, user-focused solution that optimizes performance. Best Regards, Aashiq
€72,000 EUR in 7 days
4.4
4.4

Hi I bring strong experience in product marketing, GTM strategy, positioning, customer insights, and cross-functional growth, with a data-driven approach to turning product value into commercial results. I can lead global messaging, launch frameworks, competitive strategy, and distributed teams across international markets while aligning Product, Commercial, Brand, and Operations. 1. Is deep 5+ year iGaming leadership experience an absolute requirement for this position? 2. Could you share the current product portfolio and the key markets/growth priorities for the first 6–12 months?
€500,000 EUR in 7 days
1.6
1.6

Ikorodu, Nigeria
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