Aquire exhisting Drupal module for Banner Ad serving. Install, customize and configure module for client needs on content rich website.
Back end logic will require account creation for client users, password protected. Establish user role management for media buying and creative submission process. Details for ad serving supplied by client users via webform selecting dates, run lenghth, position site at three different levels (Home Page, Section Fronts and Story Level).
We wish to automate the media buying process, transfer of creative files and project management as much as possible...cost effectively.
Initially we will just be accepting standard and rich media units but hope to grow this platform over time
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All 7 standard units...no geo targeting initially by perhaps in the future.
Complete with tracking and reporting in user's interface.