You will work individually to conduct a strategic analysis, and write a report on a real-life business. Please note that this report will focus on business-level strategy. You are required to conduct strategic analyses for the Woolworths Supermarkets, a division of Woolworths Group (Corporation) which isa publicly listed company([login to view URL]),for this assignment. The focus of this assignment will be on its Australian supermarkets business (the organisation hereafter for short). You are advised to conduct research such as Internet searching for industry and media reports, and browsing the website and annual reports of Woolworths([login to view URL]) and other relevant organisations.
Write a 1500 word report, excluding references and appendix. In this report, you are required to perform the following tasks:
[login to view URL] briefly the background information (strategic context) of the organisation. This information should be brief and relevant to the discussion of your assignment and thus may include ownership, history, size, business scope, major products/services, and major markets, and financial performance of the organization selected.
[login to view URL] a macro-environment analysis (focusing on Australia only in this assignment) for the entire industry(The Australian Supermarkets and Grocery Stores industry) within which the organisation operates. You should use the analytical framework provided in the textbook. Fociwill be placed on the understanding of the purpose of this analysis,the identification of key factors and their implications in terms of key opportunities and threats,and the discussion of their overall impact on the industry growth in the [login to view URL] conclusion based on your macro-environment analysis.
3. Undertake an industry (competitive)analysisusing Porter’s 5-forces model. You are required to pay attention to the purposeof this analysis, the inter-connectednessof different aspects of the competitive forces, the linksbetween the competitive forces and macro-environment,and their overall impacton the industry and the organization selected in terms of main driving forcesin the competitive environment. Draw your conclusions based on your five-force analyses.
References should be utilised within this Report to validatethe information presented, and should be drawn fromacademic sourcesandorganisational information such as the website and annual reports. The business press may be used to identify relevant issues.
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