NOKIA has faced many challenges since Apple enter into cell phone market.
According to a senior manager in NOKIA; NOKIA is standing on the platform which is on fire.
Please based on NOKIA’s current situation and provide some suggestions for its future development.
write a formal report which identifies and discusses your specific research topic and recommends ways in which that aspect of the issue might be dealt with
the title should specifically reflect what it is that you are exploring in your report.
demonstrate critical reading, effective researching and analysis skills
evaluate claims, evidence and arguments
To contextualise the report, you are to prepare the report for the attention of the Chief Executive Officer (CEO).
format and style are all important. So pay attention to layout, sectioning, structure, persuasiveness, tone, diction, conciseness, and visual and graphic clarity of the report
The report is to be presented as a business report and is to be structured in the following manner:
• Assignment cover sheet
• Letter of transmittal
• Title page
• Table of Contents – detailing report headings and page numbers.
• Executive Summary – this is essentially a summary of the entire report and should be no more than one page. It states the major points covered in each section and any conclusions or recommendations.
• Body of the report – break the report content into logical, numbered sections that relate to each task. Some sections will utilise sub-sections to present more detail.
• List of References
1. Title Page (1 mark)
2. Executive Summary (2 marks)
3. Table of Contents (2 marks)
4. Introduction (5 marks)
This section introduces the topic/issue and the scope of the report (i.e. what areas will be discussed in the report).
5. Background (5 marks)
For this section you must be brief and to the point. Use your own words in describing the company. Don’t just reproduce the case here.
6. Aspects or Issues & Problems (5 marks)
In this section, you should identify the issues relating to the topic and the associated wide range of aspects or problems, and then nominate the key issues and aspects or problems you will focus on. From there, in the sections below, analyse and make recommendations on only the key aspects or problems you have chosen to address.
7. Discussion (Critical Analysis) (30 marks)
Your discussion or critical analysis of the issues and aspects or problems must be supported by material from the literature and theoretical concepts (e.g. journal articles, other texts, readings, etc)*. You should ask yourself the questions “Why? Why does this issue or problem exist? What does the literature say about how the issue or problem can be addressed?”
Also, the depth of your understanding is shown by your ability to relate theory and practice. Hence, you should support your analysis with examples or case study/studies. Ask yourself: “Is there a case study to illustrate why this issue or problem is a concern?”
8. Recommendations (20 marks)
Again, these must be appropriately supported by the literature*. What recommendations does the literature make? Do they relate to this case? Why or why not?
You may have some of your own. That’s fine but you must acknowledge the ones from the literature. Also, you must make recommendations only for those problems you have identified. Your report must all align – issues, problems, analysis, recommendations and implementation.
Your choice of recommendations demonstrates your understanding of the problems/opportunities to improve. You must convince management to adopt your recommendations (i.e. ‘sell’ them to management).
9. Implementation Plan (10 marks)
Your plan for implementing each of your recommendations should include activities and timelines for each recommendation, and must be plausible. Again, you must convince management to adopt your implementations plan (i.e. ‘sell’ it to them).
10. References (10 marks)
Acknowledgement of sources of information is important. Your report should be supported by the theory and so, references to the literature. These references should be cited appropriately within the context of your report. Further, at the end of your report, you must provide a reference list (using correct APA referencing style). The list must include all references cited in text. Referencing not only shows that you have researched the subject matter, but also that you are not plagarising.
11. Presentation (10 marks)
Grammar, punctuation, expression and presentation must be of a high standard; ‘jackets and ties’ are very important in today’s world of business writing. Also, structure of report, including ‘Table of Contents’, various sections (Executive Summary, Introduction ? Conclusion), and page numbers.
Using the APA referencing style, you must provide appropriate theoretical support for what you write. That is, you must clearly distinguish between your ideas, other’s ideas adapted to your own, and ideas taken from the literature as verbatim quotations. Literature citations must be relevant, and alphabetically listed (one list only please) in the reference list.
• Overall quality and depth of research as evidenced in the report
• Quality of sources cited (current sources, reputation of author/publisher, etc)
• Inclusion of various perspectives and/or alternative points of view
• Insightful utilisation of reference material
• Appropriate number of references (not too many or too few)
• Well defined topic, issues and problems
• Clear explanation of the purpose or focus of the report
• Comprehensive coverage of aspects of the selected topic, i.e. best to cover fewer aspects more thoroughly than to cover more aspects superficially because analytical skills are being assessed
• Logical and coherent theme flowing throughout the paper, i.e. aspects/issues/problems raised in the first section should be analysed in the Discussion, further addressed in the Recommendations and Implementation sections and followed through into the Conclusion.
• Thoughtful and even imaginative presentation of material
• Original but realistic
• Insight and innovation in the application of theory
• Absolutely no plagiarism
• The degree of difficulty due to the selected topic
• Arguments logical and well organised
• Issues and problems clearly described
• Reference material analysed (not just quoted) and integrated effectively into the report
• Well reasoned conclusion with no “loose ends”
Style and Structure:
• Introduction, body and conclusion clearly recognisable
• Clarity and conciseness of expression
• Readable and even interesting
• Use of correct terminology
• Grammar and spelling correct
• Paper title and headings required and if necessary, subheadings
• Citation in paper and list of references at the end of the paper
• No references listed at the end of the paper that are not used in the text
• References set out correctly (select a common system and be consistent)
o Reference list must only cite those references cited in the text of the assignment
• Quotation marks “ ” used for all direct quotes
• Citation of all ideas that are not direct quotes but are borrowed from others
• Use of sexist language limited to direct quotes
• Neat and attractive presentation
Presentation of Report
• 12 point font; 1.5 – 2 line spacing; 2 cm left and right margins
• APA referencing style; All pages MUST be numbered
• 3000 words maximum (including Executive Summary)
• Business-style report (with various sections)
Correction on word requirement: 2000 words - 2500 words