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Making a strategic plan & recommendations for Ikea in Africa

Develop a essy report where in you make on specific strategy plan and recommendations for Ikea that wants to set up a Ikea store in South Africa. In this strategy summarise below finding by dtermning (1) which group(s) you will target in the selected country and how you are going to target this group, (2) how products will be distributed, (3) how you will recruit the right staff (either local staff and / or expatriates) and how you are going to enable technology. make sure you mention all 23 elements in this strategy.

the 23 elements are:


1. Identifying markets

2. Data analysis

3. Marketing information systems

4. Promotion

5. Advertising

6. Adaptation / standardization of product and promotion

Human resource management

14. Staff

15. Foreign personnel

16. Expatriate personnel

17. Recruitment

18. Induction and training

19. Cross-cultural training

Production and distribution

7. Standardization of products

8. Product differentiation

9. Product pricing

10. Distribution channels

11. Transportation

12. Supply chain

13. Logistics


20. Internet

21. Industrial development

22. Transfer of technology

23. Adapting technology to conditions

Kĩ năng: Phân tích kinh doanh, Nghiên cứu thị trường, Nghiên cứu

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( 0 nhận xét ) Numansdorp, Netherlands

ID dự án: #1672896

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